THE WORK
DIFFERENT BRIEFS. DIFFERENT STORIES.
ONE QUESTION: WHY SHOULD ANYONE KEEP WATCHING?
From branded films and public campaigns to animation, social series and original entertainment, this is a selection of the work Red Ink has created across sectors and screens.
FEATURED CASE STUDIES
FEATURED WORKPriority Seat
An ordinary bus ride became a sharply observed comedy about who deserves a priority seat. Red Ink wrote, directed and produced the StarHub film, which has drawn more than 18 million views across social platforms. The point was never to lecture commuters. It was to make them recognise the situation, follow the characters and talk about the choice.
FEATURED WORKSPF Myth or Fact
Red Ink conceived and named a four-video series, then researched, wrote, cast and produced it for Singapore Police Force. Each short skit earns attention before the factual answer arrives. The team balanced SPF’s communication requirements with stories that felt relatable and entertaining.
FEATURED WORKFaesol iLite
Factory workflows and laboratory processes became more than background footage in Faesol’s product film. Red Ink used interviews, live action and animation to make the work behind the product both understandable and visually compelling. Handling production and post-production, we created what Matthew Low, Marketing Consultant, Faesol Pte Ltd, called “movie-like scenes that truly accented the key points the brand stood for.”
FEATURED WORKSMU IIE
We took SMU IIE’s institutional brief beyond the usual campus tour and talking heads. Students broke the fourth wall, split screens gave their stories pace and variety, and dynamic editing kept the film moving. Drone shots, time-lapse and motion graphics completed a brand film that captured the energy of the people behind the institution.
MORE FROM OUR WORK
Different formats.
The same attention to story.
Documentary and profile films, property stories and virtual production sit alongside animation, public education and original work.
WOH HUP / CORPORATE FILM
D’Leedon Corporate Video
A film tracing D’Leedon from construction to completed towers. Red Ink brought together scriptwriting, a filming crew and post-production.
MOE / ANIMATION
Let’s Go GEO
2D explanation and 3D character-led episodes make geography concepts easier to picture.
HPB / HYBRID EXPLAINER
Anti-Vape
Interviews, realistic scenarios and animation carry health information in a school-ready film.
MND / SOCIAL SERIES
What’s Up My Neighbour?
Recognisable neighbourhood behaviour and comedy make a public message easier to approach.
RED INK ORIGINAL
I Accidentally Married Singapore’s Most Hated Billionaire
An episodic vertical fiction original created using AI production.
SINGAPORE PRISON SERVICE / DOCUMENTARY
Song Writing Competition
Filmed over several months, this documentary-style story followed participants through songwriting and its effect on them.
SUSS / PROFILE FILM
Graduates Profile Video
Interviews and voice-over connect graduates from different backgrounds through one shared narrative thread.
VIRTUAL PRODUCTION / ORIGINAL FILM
The Time Travelling Hawker
An original film made on an LED stage, combining practical sets with real-time virtual environments.
THE NEXT FRAME
Have a brief with a different shape?
Tell us what the audience needs to see, understand or feel. We will find the approach the job calls for.
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