SERVICE / ANIMATION AND EXPLAINERS
Animation and explainer videos in Singapore that make complex ideas clear.
Red Ink Media is an animation and explainer video studio in Singapore. We make 2D and 3D animation, motion graphics and mixed animation and live-action films that explain products, processes, policies and ideas. Animated projects without filming start from S$5,000. We are IMDA-accredited.
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THE APPROACH
When animation is the right choice
Animation works when the thing you need to explain can’t be filmed easily: a process inside a machine, a policy, data, a system or an idea. It also gives you control over every frame, which helps when accuracy matters.
Sometimes the best answer is a mix. A real person explaining the work, with animation showing what the camera can’t see.
Start with the viewer’s question
A dense brief usually holds several messages competing for the same minute. We find the one question your viewer needs answered, the facts that can’t move, and what you want them to understand afterwards. We don’t assume every complex subject needs a voice-over and icons.
FROM THE WORK

What we make
2D animated explainers, 3D animation and character-led series, motion graphics and data visualisation, and 3D product animation.
We also mix live action with animation, and make education and public information series.
How we work
Brief. Audience, key question, fixed facts and who approves claims.
Script. Written for the ear and timed to the visuals.
Style frames and storyboard. You see how it will look before animation starts.
Voice-over and animatic. A rough timed version to lock story and pacing.
Animation. Full animation, sound design and music.
Review and delivery. Agreed review rounds, then final files and any language versions.
Accuracy and attention in the same plan
We identify the subject experts and people who approve product, legal or public claims. Treatment and script are checked before production, not saved for a last-minute edit.
Build on what you already have
For an animated education series, we developed 2D explainers and 3D character-led episodes from the client’s concept and character designs. A product film took another route, combining interviews, factory and laboratory footage with animation and a client-supplied script.
Who we are
We are IMDA-accredited. Our award-winning team has a background in six feature films and makes videos for many of Singapore’s top enterprises and government agencies.
Starts from S$5,000.
S$5,000 without filming. S$10,000 with filming. Bigger productions are quoted on scope.
Discuss your projectOne clear story to tell?
Tell us what the audience needs to understand. We will recommend a film approach that fits the brief.
Explore Clear Story FilmHow much does it cost?
Projects start from S$5,000 without filming, for animation, motion graphics or work built from footage you already have. Projects with filming start from S$10,000. Larger productions are quoted on scope, with a clear breakdown before anything starts.
How long should an explainer video be?
As short as the idea allows. Many explainers work at 60 to 120 seconds. Training and education films can run longer when the viewer needs the detail.
2D or 3D animation?
2D usually suits concepts, data and processes. 3D suits products, spaces and recurring characters. We recommend a style based on your audience and budget.
Do you write the script?
Yes. Most of our explainers start with us shaping the script from your source material and subject experts.
Can you add other languages?
Yes. We can produce versions with different voice-overs and subtitles once the main film is approved.
Can you work with our existing characters or brand guidelines?
Yes. We can build from characters, designs or guidelines you already have.
Should we use animation or live action?
Choose the form that makes the subject clearest for the audience. Live action can show people and real processes; animation can make invisible or changing ideas visible.
Can animation and live action be combined?
Yes. We can combine filmed interviews, industrial and laboratory footage with animation to make a product or process clear.
What affects an animation project’s timeline?
The length and complexity of the explanation, visual style, character or asset development, review stages and number of deliverables all affect the schedule.
THE NEXT FRAME
Have a message worth getting right?
Tell us who needs to watch and what they need to understand. We will come back with questions and a rough direction.
Discuss your project


