FROM RED INK
Insights
Buyer guides, stories behind the work, creative experiments and selected press coverage.
CURRENT INSIGHTS
Ideas by subject.
Ideas, practical guides, behind-the-work notes and selected coverage from Red Ink.
Ideas & Technology
We built 1960s Singapore and 2050 on the same stage. Here’s what virtual production taught us.
For The Time Travelling Hawker, we needed to move between 1960s Singapore, a future hawker centre and an altered version of 2050, all within one short film. Virtual production made those worlds possible, but the biggest lessons had surprisingly little to do with technology.
Ideas & Technology
What we learned making an AI vertical drama
The story, continuity and phone-first choices behind Red Ink’s AI-produced original vertical drama.
Guides
Animation or live action?
When live action, animation or a mix will help a viewer understand a complex idea.
Guides
Making public content accurate and watchable
How SPF Myth or Fact balanced short social stories with clear factual answers and review.
Guides
Why do corporate videos feel corporate?
Why information-heavy films lose viewers, and how one strong idea can make a message watchable.
FROM THE ARCHIVE
Earlier articles.
Original publication dates. Ideas and experiences in their historical context.
Guides
Construction progress, timelapse and project-journey films
Document the progress, the milestones and the story behind a construction project.
Behind the Work
Creating viral content: This Is Scary in 2017
The original account of the This Is Scary experiment and its documented results in 2017.
Guides
Three Mistakes to avoid if you want to make a BRILLIANT short film
An original 2017 article on story, purposeful spending and sharing your work.
Ideas & Technology
Why Interactive Video can either be a hero or a zero
An original 2017 guide to interactive and 360 video, preserved in its historical context.
PRESS ARCHIVE
Selected historical coverage.
PRESS ARCHIVE
Priority Seat
Entertainment coverage of StarHub’s Love in Transit short film and Gilbert’s story built around Singapore’s familiar priority-seat dilemma.
PRESS ARCHIVE
23:59
Coverage of Gilbert’s feature film and its development, storytelling and direction.
PRESS ARCHIVE
23:59
A Malaysian film-page report introduced the feature film, its cast and Gilbert as director.
PRESS ARCHIVE
Ghost Child
A Chinese-language release feature pictured Gilbert with the cast and discussed the film and its performances.
No entries in this category.
THE NEXT FRAME
Have a subject worth making clear?
Tell us what your audience needs to understand. We can find the story and the right way to make it.
Start a project