RED INK MEDIA / SINGAPORE
Don’t just make a video.
Make them care.
Red Ink makes films for business, brand and public messages that need more than correct information. We look for the detail, character or tension that makes a person want to keep watching, then make the idea work through production and real-world approvals.
SELECTED CLIENTS
Stories made with teams across sectors.
Singapore Management University
Singapore Police Force
Brother International
Ministry of Education
National Arts Council
Certis
UOB
DBS
GovTech
Civil Aviation Authority of Singapore
Ministry of Manpower
CapitaLandFeatured work
A crowded feed, a sensitive public message, a technical process and an institutional brand film ask different things of a filmmaker. The same instinct runs through them: start with the person watching, then choose the form the message deserves.
FEATURED WORKPriority Seat
An ordinary bus ride became a sharply observed comedy about who deserves a priority seat. Red Ink wrote, directed and produced the StarHub film, which has drawn more than 18 million views across social platforms. The point was never to lecture commuters. It was to make them recognise the situation, follow the characters and talk about the choice.
FEATURED WORKSPF Myth or Fact
Red Ink conceived and named a four-video series, then researched, wrote, cast and produced it for Singapore Police Force. Each short skit earns attention before the factual answer arrives. The team balanced SPF’s communication requirements with stories that felt relatable and entertaining.
FEATURED WORKFaesol iLite
Factory workflows and laboratory processes became more than background footage in Faesol’s product film. Red Ink used interviews, live action and animation to make the work behind the product both understandable and visually compelling. Handling production and post-production, we created what Matthew Low, Marketing Consultant, Faesol Pte Ltd, called “movie-like scenes that truly accented the key points the brand stood for.”
FEATURED WORKSMU IIE
We took SMU IIE’s institutional brief beyond the usual campus tour and talking heads. Students broke the fourth wall, split screens gave their stories pace and variety, and dynamic editing kept the film moving. Drone shots, time-lapse and motion graphics completed a brand film that captured the energy of the people behind the institution.
More than 18 million views
Priority Seat, one StarHub film across social platforms.
WHAT WE MAKE
Start with the message.
Choose the right film.
Sometimes the job is to give a campaign one idea people will remember. Sometimes it is to explain a product or programme without asking the audience to decode it. Sometimes the story has to earn a place in a social feed.
ANIMATION SPOTLIGHT / LET’S GO GEO
Make an idea
visible.
When a message is hard to picture, we build a visual way into it. For MOE’s Let’s Go GEO, Red Ink produced 2D explainers and 3D character-led episodes to make geography concepts easier to follow. The work shows how a recurring visual world can carry detailed information without losing the viewer.
Explore the animation work
CLIENT WORDS
What the work felt like
to make together.
“Eye-opening to see his ability to transform mundane factory workflows and lab works into movie-like scenes that truly accented the key points the brand stood for.”
“Working with them puts my mind at ease. Knowing we can depend on a great partner like Red Ink Media allows us to confidently recommend their services beyond our team, constantly going back to them for more of our transformational projects.”
“Thanks Red Ink Media team for all your hardwork, patience and guidance through the 5 days filming. You guys made the journey so much easier and our team had so much fun on set!!”
FILMMAKER-LED. TEAM-DELIVERED.
Built around a filmmaker’s instinct for audience.
Gilbert Chan is a Singapore filmmaker, writer and director whose work includes six feature films. Years of making stories for cinema have trained him to notice what a viewer notices: the detail that makes a character credible, the pause before a joke, the turn that makes a message land. At Red Ink, that judgment shapes the creative approach to brand films, public campaigns and complex explanations. It does not stop at the idea. Producers, crews, animators and post-production collaborators carry the work through planning, filming, review and delivery. Red Ink is a creative company with a filmmaker's eye on the audience.
CLEAR STORY FILM
Give your business a story worth watching.
Introducing your company, launching a product or explaining something complicated? We develop the idea, write the script and bring it to screen through filming and post-production.
Tell us what you need to communicate. We’ll recommend the creative and production approach that fits the brief.
Discuss your projectExplore Clear Story FilmFROM RED INK
Ideas from the work.
Buyer questions, filmmaking choices and formats we are exploring.
Behind the Work
How Priority Seat started an 18M+ view conversation
The everyday Singapore tension, writing and moving-bus production behind a film with more than 18 million views.
Ideas & Technology
What we learned making an AI vertical drama
The story, continuity and phone-first choices behind Red Ink’s AI-produced original vertical drama.
Guides
Animation or live action?
When live action, animation or a mix will help a viewer understand a complex idea.
THE NEXT FRAME
Have a message worth getting right?
Share the brief while there is still room to make it better. We will look at the audience, the decision the film needs to help them make, and the practical constraints before recommending a route.
Start a project