Brand films that give people a reason to care.

A brand film has to give the audience a reason to watch that isn't the brand. That might be a character, a conflict, a laugh or something they recognise from their own life. The brand stays present without interrupting the story.

We start with the audience: what they already think, what they resist, and what might make them see the subject differently. That shapes the treatment. It may be a scripted scene, a documentary voice, a performance, animation or a mix. The camera comes after the idea.

One of our narrative comedies, built around a familiar commuter argument, reached more than 18 million views across social platforms and won Best Script at the China-ASEAN Short Video Competition.

A four-part social series we created puts a short skit before each factual answer, so people stay for the message.

Concept. We pitch the idea and treatment before anything is scripted.

Script and casting. We write, then cast actors or real people to fit the story.

Pre-production. Locations, crew and a schedule that fits the idea.

Direction and filming. Directed like a film, not covered like an event.

Edit. Story, pace, sound, colour and graphics.

Versions. The hero film plus cutdowns for each channel.

We are IMDA-accredited. Our work has been recognised at the China-ASEAN Video Awards and New York Festivals, and our team's filmmaking background includes six feature films, including 23:59. We've worked with many of Singapore's top enterprises and government agencies.