SERVICE / ANIMATION AND EXPLAINERS

Animation and explainer videos in Singapore that make complex ideas clear.

Red Ink Media is an animation and explainer video studio in Singapore. We make 2D and 3D animation, motion graphics and mixed animation and live-action films that explain products, processes, policies and ideas. Animated projects without filming start from S$5,000. We are IMDA-accredited.

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3D character animation by Red Ink Media, animation studio Singapore
Selected frame from Red Ink work.

THE APPROACH

01

When animation is the right choice

Animation works when the thing you need to explain can't be filmed easily: a process inside a machine, a policy, data, a system or an idea. It also gives you control over every frame, which helps when accuracy matters.

Sometimes the best answer is a mix. A real person explaining the work, with animation showing what the camera can't see.

02

Start with the viewer's question

A dense brief usually holds several messages competing for the same minute. We find the one question your viewer needs answered, the facts that can't move, and what you want them to understand afterwards. We don't assume every complex subject needs a voice-over and icons.

FROM THE WORK

Explainer video Singapore: character development artwork for an animated education series
Character development for an animated education series.
03

What we make

2D animated explainers, 3D animation and character-led series, motion graphics and data visualisation, and 3D product animation.

We also mix live action with animation, and make education and public information series.

04

How we work

Brief. Audience, key question, fixed facts and who approves claims.

Script. Written for the ear and timed to the visuals.

Style frames and storyboard. You see how it will look before animation starts.

Voice-over and animatic. A rough timed version to lock story and pacing.

Animation. Full animation, sound design and music.

Review and delivery. Agreed review rounds, then final files and any language versions.

05

Who we are

We are IMDA-accredited. Our work has been recognised at the China-ASEAN Video Awards and New York Festivals, and our team's filmmaking background includes six feature films, including 23:59. We've worked with many of Singapore's top enterprises and government agencies.

Starts from S$5,000.

S$5,000 without filming. S$10,000 with filming. Bigger productions are quoted on scope.

Discuss your project

QUESTIONS

Useful answers before a brief.

How much does it cost?

Projects start from S$5,000 without filming, for animation, motion graphics or work built from footage you already have. Projects with filming start from S$10,000. Larger productions are quoted on scope, with a clear breakdown before anything starts.

How long should an explainer video be?

As short as the idea allows. Many explainers work at 60 to 120 seconds. Training and education films can run longer when the viewer needs the detail.

2D or 3D animation?

2D usually suits concepts, data and processes. 3D suits products, spaces and recurring characters. We recommend a style based on your audience and budget.

Do you write the script?

Yes. Most of our explainers start with us shaping the script from your source material and subject experts.

Can you add other languages?

Yes. We can produce versions with different voice-overs and subtitles once the main film is approved.

Can you work with our existing characters or brand guidelines?

Yes. We can build from characters, designs or guidelines you already have.

THE NEXT FRAME

Have a message worth getting right?

Tell us who needs to watch and what they need to understand. We will come back with questions and a rough direction.

Discuss your project