Creating Viral Content – How a little passion project turned into 340,000 video views, 5,900 shares, 2000 comments, and 2000 followers in two weeks.
Backstory So a couple of weeks back, I decided to do a little experiment and something that I had always wanted to do. I wanted to see if low resolution short films shot on mobile phones can go ‘viral’ if the right content is created for the right target audience using the right social media marketing strategies. I guess […]
5 Important things to note before choosing a video production company
Video is the new language of the internet. You can see what kind of impact video is making online just by looking at the major platforms. Instagram with Stories and Facebook with FB Live. Video will become the next language of the internet until something like VR comes along and replaces it. So everyone with […]
Three Mistakes to avoid if you want to make a BRILLIANT short film
Just last week, a former colleague of mine who was working as an editor in my company asked me to meet up for lunch. To give some context to this story, this guy was a junior editor in our company and had recently moved on to join another company for a slightly better pay package […]
Doing this will crush ALL your competition
Recently, there seems to be a tremendous increase in the number of people selling manual shavers near the train stations. They would be wearing black t shirts, rather youthful looking and always ‘breaking the ice’ by asking “Do you use manual shavers or electric shavers?” I happen to bump into them again yesterday. So this guy in […]
Why Interactive Video can either be a hero or a zero
Many companies have started jumping on the interactive video bandwagon. There are many statistics to show the benefits of interactive video. High on the list of benefits are more engagement, higher retention, longer viewing time and the ability to track and understand consumer behaviour. It’s all nicely summed up in this graphic. The question we […]
Why doing something for free for a client will benefit YOU
I know many freelancers or business owners have this thing against doing work for free for a potential client. Some common arguments that I hear include “Why should we allow ourselves to be taken advantage of?”, “We should be paid well for our professionalism and expertise”, and “even prostitutes get paid. We are worse than […]
Video Marketing is for Every Business and Everyone who wants to build personal branding
Video is no longer a want. It’s a MUST for any business.
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text] Video Content Strategy There is something that you have to know if you are running a small business, doing marketing for your brand or in the lead position of a large company or MNC. Video is no longer an option but […]
Three things you must DO to become successful
Recently I came across many people telling me what they want to achieve. A colleague tells me he wants to be the next famous movie director and make movies that break all box office records. A childhood friend tells me he wants to expand his tuition business to become a world class franchise. And one of the sales […]
The First Rule about making a corporate video. Do not make a corporate video.
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text] The First Rule about making a corporate video. Do not make a corporate video. Let me explain. What I really mean is you should stop making corporate videos that bore the shit out of your viewers. Let me elaborate. Have you […]