Creating Viral Content – How a little passion project turned into 340,000 video views, 5,900 shares, 2000 comments, and 2000 followers in two weeks.
Backstory So a couple of weeks back, I decided to do a little experiment and something that I had always wanted to do. I wanted to see if low resolution short films shot on mobile phones can go ‘viral’ if the right content is created for the right target audience using the right social media marketing strategies. I guess […]
Doing this will crush ALL your competition
Recently, there seems to be a tremendous increase in the number of people selling manual shavers near the train stations. They would be wearing black t shirts, rather youthful looking and always ‘breaking the ice’ by asking “Do you use manual shavers or electric shavers?” I happen to bump into them again yesterday. So this guy in […]
Why doing something for free for a client will benefit YOU
I know many freelancers or business owners have this thing against doing work for free for a potential client. Some common arguments that I hear include “Why should we allow ourselves to be taken advantage of?”, “We should be paid well for our professionalism and expertise”, and “even prostitutes get paid. We are worse than […]
Three things you must DO to become successful
Recently I came across many people telling me what they want to achieve. A colleague tells me he wants to be the next famous movie director and make movies that break all box office records. A childhood friend tells me he wants to expand his tuition business to become a world class franchise. And one of the sales […]