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The First Rule about making a corporate video. Do not make a corporate video.
Let me explain. What I really mean is you should stop making corporate videos that bore the shit out of your viewers. Let me elaborate.
Have you had the ‘pleasure’ of sitting next to a person during lunch and this person just cannot stop talking about himself and all his fantastic achievements? To top if off, he name-drops every five sentences. No, make that three.
How did you feel? Absolutely bored out of your wits or incredibly disgusted? That’s what I thought.
So if most of us can’t stand people who rambles on about himself, what makes us think that people would want to watch a corporate video, that continually tells you how great the company is and how long its history dates back to?
Not only are you boring your viewers, you are pretty much destroying your brand as well.
So what’s the alternative or the solution? The first thing that we need to think about when making any kind of video, especially a corporate video, is to provide value or to entertain. And if the video production company that you choose to work with is really good, they will do both.
Entertain with your corporate video
So what do I mean by entertain? Take a look at this video that was done to promote a school.
When creating a marketing video for a school, it is very tempting to go academic and tell your viewers how awesome the school facilities are, and how great the achievements of the teachers and the students are. But in this video, it took a completely different direction that aims to entertain first. When someone is entertained, you have that person’s attention. And that is the key to any form of branding or marketing that the corporate video should do.
Another great example is this one.
A fantastic ‘spoof’ of the cat videos that go viral online. When you make an audience laugh, you can be assured that you have their attention and then some. Always remember this. Before you attempt to sell, market or push your agenda, you must first get the attention of the viewer.
Provide Value with your corporate video
Many companies believe that the sole purpose of creating a corporate video is to let the viewers know more about the company and how great it is doing. But this is actually very dangerous. You can easily lose the attention of the viewer by doing that.
Put yourself in the shoes of the viewer. What will make you want to continue watching a corporate video? Surely not a video that bombards you with the company’s achievements and awards.
If your video is able to scratch the itch of the viewer or bring some value or benefit, then you have successfully captured his or her attention.
For instance, take a look at this video.
It is inspiring and motivates the viewer to do something. It moves the viewer. This will in turn elevate your brand, or make the viewer sit up and pay attention. And most importantly, they will always remember your brand because of that short little corporate video that they had seen.
If you are keen to explore how to use creative corporate videos to help your brand or help your sales and marketing efforts, please have a chat with us. Drop us a message below. Or simply just drop us a line to say hi. We are nice people and we organize great parties.
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