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Video Production

Creating Viral Content – How a little passion project turned into 340,000 video views, 5,900 shares, 2000 comments, and 2000 followers in two weeks.

By | Films and Movies, Ideas, Social Media marketing, Video Production | No Comments



Backstory

So a couple of weeks back, I decided to do a little experiment and something that I had always wanted to do. I wanted to see if low resolution short films shot on mobile phones can go ‘viral’ if the right content is created for the right target audience using the right social media marketing strategies.

I guess the reason for wanting to do this small passion project stemmed from my desire to just create. Too many times, we have to wait for the ‘right’ project with the ‘right’ investor or the ‘right’ client. And also, too many people around me keep talking about wanting to shoot this thing and that thing and it’s all TALK TALK TALK, and no action. So I just didn’t wanna just talk but would rather have some action to show.

location scouting

A side note to all creators: Truth of the matter is. You have a phone. You got friends. You got creativity. That’s really all you need. Don’t keep over thinking and stressing and trying to get the perfect scenario or the right amount of money. If you want to shoot a film, just do it. And don’t give me crap about how I always have a big crew, big equipment and many actor friends to help me. This time round, I did it with just a phone, almost zero budget, and with help from my friends who are equally passionate to create.

Just Do It

I think I literally had the idea to do this on a Saturday night while chilling out with a friend and in the next weekend, we were shooting at my house. That’s it. One bloody week. From the time the ideas were conceptualized to the shoot date was literally less than a week.

For me I thrive on momentum and deadlines, so by literally giving myself very little time, I force myself to be extra creative not just in thinking of the stories, but also in getting the right people to help out to execute the project. The videos didn’t have to be perfect, but they have to tell the story well. And I don’t mean that there is no place for stylish, very well lit and well shot video. Movies, branding videos or commercials that showcases beauty all require very high quality production. But don’t be crippled by it. Just cause you don’t have the best DSLR or a good sound recording device is not a good reason to procrastinate. Go and make your video or your film! NOW!

creating viral content

Creating content that fits the target audience / Evoke the right emotions

I wanted to create content that specifically target people who like horror. The game plan was to create 3 short videos, about 2 minutes long, with a sudden twist/jump scare at the end. For horror fans, it was important to evoke that sense of shock and fear which is best achieved by creating a jump scare.

People share something when a very strong feeling is elicited. Whether it is happiness (good comedy), or rage (real life bullying etc.), wonderment (those cute puppy videos) or shock/fear (horror films). If the right emotion is created, people will tend to share.

shooting with whatever equipment you have

So I wrote 3 short stories. 2 are originals and 1 is based on an urban legend circulating on the internet, but I gave it a twist. All the 3 stories were shot within a day.

You can watch the 3 horror short films here.

Horror Short Film 1 – Ghost Festival 

Horror Short Film 2 – Are you alone? 

Horror Short Film 3 – Ma! 

Shooting with whatever resources you have

I made a clear decision that I was going to shoot with a mobile phone and a relatively old one at that. I also made a conscious decision to not use any artificial lighting or rather use existing light. Basically I wanted to prove a point that if you have got good stories to tell, you don’t need fanciful equipment. You just need creativity and a relentless desire to tell stories. Oh, and a mobile phone.

So I literally shot with an iphone5, but I did purchase an app called filmic pro. This app allows me to control the focus, ISO, shutter speed etc. on the phone. Sound was also recorded on the camera in the phone. I tried to keep dialogue minimal but one of the shorts was in the open and had a lot more dialogue so I had to use a audio recording device, which my friend graciously loaned me.

The only thing that I spent on was on props for one of the scenes which involved burning ‘hell money’ for the ‘hungry ghosts’. I spent 60 dollars on that and oh, also on some drinks and a supper treat for all after the shoot. So all in, I spent probably about a hundred dollars.

Again, I want to stress. Don’t be hampered by a lack of resources. You are only limited by how resourceful you are.

shooting on budget

Buying fb ads with the right target audience

Facebook has changed its algorithm and it will continue to change to ensure that the most relevant content will appear in the user’s feed. As a result, a lot of pages are not getting their content shown in their fans’s newsfeed. There are a lot of fb pages out there and every single day, it just keeps increasing so it is close to impossible that all the pages will be able to reach their fans organically.

buying facebook ads

So what happens is that facebook ad buying is increasingly important and the truth is, the cost of buying facebook ads now is still heavily underpriced for the kind of reach that it gets. If you have not tried facebook ads, please get into it! I promise you in another 3-5 years, the prices will sky rocket. Now is a time to get into it and get your hands dirty and understand the medium.

I am not going to go into the technical details of ad buying. Just understand that you need to write good copy, know how to target the right audience, and know what you want the user to do. Facebook is probably the best platform now with the best data on its users. You can laser target people based on their interests, hobbies, occupation or even their sexual orientation. The data is extremely powerful.

For the short films, I basically did a boosted post targeting horror fans. I spent about 50 dollars on each of the short films. So a total of 150 dollars. This paid reach will give your content the initial boost. Without it, you will need a much longer time and much more effort to promote it. If your content is very shareable, your paid reach will be totally eclipsed by the organic reach since people will start sharing and liking your content.

Such was the case with the film. The organic reach was almost five times more than the paid reach.

organic reach vs paid reach

organic reach vs paid reach

Understanding the psychology of the user and writing the right copy

The copy writing for your ad is extremely important. To write it well, you have to obviously have some talent in writing. But more than that, you must understand the psychology of the person reading or watching your content.

So in this case, I am obviously targeting horror fans. And what better way to get their attention that to use the idea of a ‘chain letter’? Or in this case ‘chain video’. The concept that you have to share and send the video, or the ghost will come after you was quite possibly the most appropriate title for this content and for this target audience. My title of the post basically reads “Share and Tag 3 Friends. If not, something TERRIBLE will happen. Oh, and watch till the end. I dare you.”

Do notice that I was quite deliberate not to ‘curse’ anyone cause I said something terrible will happen but not something terrible will happen to you. I varied another copy to say “Something will happen to you” instead of “Something terrible will happen to you”.

I also added a frame to the video with the title at the top which basically says “I dare you to watch till the end”.

copywriting for the facebook ad

Specify what you want the viewer to do

It is important that you know what you want the user to do. Whether it is to share your post, like it, sign up for something, go to your website, comment, or whatever. You must be clear and normally, you only want them to do one thing. Don’t over complicate and tell your audience to do too many things.

For my case, I wanted them to share and tag 3 friends. Very clear instructions. I made sure they are reminded at the end of the video as well.

share and tag

Responding and commenting with personality

One of the things that many page admin fails to do is to engage and interact with the fans on the page. And when they do, the comments or replies are boring and not engaging. As much as writing ‘thanks for the comment’ is a nice gesture, but it’s not going to get anyone excited or intrigued by your page or the brand.

In the case of the short films, within a day of posting, there were already hundreds of comments, ranging from “I got a shock” to “not scary at all”. But I made a decision to reply with the personality of a ‘ghost’. It was fun engaging and interacting with the comments. I even replied with pictures of the ghost that we took on set. Because of the high level of engagement, the fans were more willing to tell their friends about it and share the posts. Of course, a little scaring to make them share is kind of funny as well.

interacting with fans with personality

Patience and Hard Work

So after two weeks, for all the three shorts, I had a combined reach of 850,000 people. I had a total of 346,000 video views. The shares were pretty phenomenal. A total of close to 6,000 shares. A lot of people were commenting on the posts as well, generating a total of more than 2,000 comments. I also gained 2,000 followers during the two weeks’ window.

So what started as a small little experiment and a passion project taught me many valuable lessons. But the truth is, to grow a channel, or a page or your subscribers, you need patience and lot of hard work. You need to continue posting relevant and good content to engage your fans. Patience, hard work, and talent. If you have these 3, I guarantee you will succeed.

In the meantime, we are already planning a new series of videos which I feel will potentially be even more popular than the first. If you are a brand or a business and want to feature your products or services in the next series of video, drop me a DM. We are targeting a reach of at least one million and half a million views.

Or if you want to explore how we can help you with your digital and social media marketing, drop me an email as well. gil@redinkmedia.asia

Talk soon!

5 Important things to note before choosing a video production company

By | Business, Video Production | No Comments

Video is the new language of the internet. You can see what kind of impact video is making online just by looking at the major platforms. Instagram with Stories and Facebook with FB Live. Video will become the next language of the internet until something like VR comes along and replaces it.

So everyone with a phone basically can shoot a video. But not everyone knows how to do it right. What’s the right concept, the right equipment, the right angles, the right direction, the right lighting …. the list goes on and on. For your company to grow in terms of branding and also in terms of sales, it is vital that you look at video as a way to communicate with your clients and your potential clients.

And more often than not, working with a kick ass video production company will get you there. But what are the things to look out for while choosing a video production company to work with?

Here are five most important points.

1. Do they value add to your concept?

adding value

Many video production companies are technically sound. They know about lighting, what cameras to use, what constitutes a jump cut, etc. I mean technical knowledge is important but to create a really good video, it’s just not enough. A good video production company will be able to add value to the concept and story, which is really the foundation of any good videos. They should also be able to propose and suggest ideas on styles, even choices of actors.

For instance recently, a big agency that hired us as the production house was sharing with us their concept. It’s a cool concept about a mock food vlogger and it’s done to promote ready packed meals. The entire series will be done in a mock reality vlogging style.

I thought it was a really good idea but the agency also shared that they wanted to start the series with a backstory flashback video to show his motivation for becoming a food vlogger. I thought this would be a mismatch of the style as it went into some kind of hyper reality sequences. I suggested that the backstory can be told in the same reality based vlogging format so that it is in line with the style of the entire series.

The agency felt it was a good idea and suggested to client to change their concept. The client agreed and we created a video series that was more coherent and just much more engaging for the audience.

The bottomline is this: The video production house must have the experience and the understanding of the audience and story to provide more value to the agency or the client. It should never consider itself just as a technical production house.

2. Are they nice people?

nice people

Which brings me to my next point. I have met many producers and directors and even cinematographers who swing to the other extreme and would challenge the client or agency on their concepts. They are so fixed and preoccupied in their own vision that they fail to see the big picture. But most importantly, they fail to see that the client is the one engaging them and they do have the final say.

I guess it all boils down to whether the culture of the production house is one of culture and attitude. Some artistic people just tend to be more temperamental and stubborn, thus creating a more tense and aggressive working environment. I find such environment tends to be a bad place for creativity to breed. I always choose to work with nice people who can gel with me. I hate drama and I would rather hire a company that is perhaps not as talented but are nice people to work with than a bunch of talented people who are just basically assholes.

3. Is the Director top class?

film director

The director is often a very misunderstood professional. This is because technically anybody can be a director. And what does a director actually do? Most people think of a director as simply the guy who shouts “Action” and “Cut!”. Actually this is not even true since the Assistant Director is the one shouting the commands on set.

It is indeed true that anybody can be a director but to be a GOOD director, that is extremely difficult. A good director needs to know and understand many different facets of a shoot. The technical aspects of cinematography, the psychology of actors, what makes a good story and a good character, how to develop tension within a scene, how music and sound affects a scene, etc.

A good director will be the key deciding factor if your production does well. So never underestimate the importance of who is directing your video. And it’s always good to check out the director’s showreel to get a sense of his/her style, taste and talent.

4. Is the company hiring in-house or freelancers?

production crew

Many video production companies are actually small set ups and they hire freelancers when they have shoots. In house crew or freelancers both have their pros and cons. If the company have its own in house crew, the quality is generally consistent and they also do things a bit faster in general. They will probably also have greater flexibility in terms of shoot schedule and they can probably give you better rates in terms of shoot days and even over time pay.

For freelancers, the advantage is that you can choose the most suitable crew for each project. Different camera operators might be good at different types of shoots. For instance, some specialize in action cinematography, some are good at weddings, while some excel in drone videography. They in turn have their own crew that they like to work with.

Generally, I find that freelancers tend to produce better quality of work. But they are also much more expensive than in house crew. Additionally, timing and scheduling will be a bit more difficult with freelancers. So it’s really up to what is needed for the project to determine if in house or freelance crew work best.

5. Do they have passion and pride in their work?

passion

The last and probably the most important point is whether the people in the video production company have passion and pride in their work. Whatever the job or the project entails, the most important aspect is that the people working on it has a passion and pride in doing the job. Without that, the work will mostly be mediocre and it will be a dread in the whole production process as well. Passion and pride are hard to define. It all starts from a company culture and what type of people the company hires.

But it’s easy to detect passion and pride. The people speak with a twinkle in their eyes. They might even argue with you on certain aspects of the production. It shows they really care. I always look for passion first in hiring. Whether it’s hiring a new staff or hiring partners to work with. Without this ingredient, the end product can never be great. It might be good at times, but NEVER great.

And we all want to strive for greatness isn’t it?

Three Mistakes to avoid if you want to make a BRILLIANT short film

By | Films and Movies, Ramblings, Video Production | No Comments

Just last week, a former colleague of mine who was working as an editor in my company asked me to meet up for lunch. To give some context to this story, this guy was a junior editor in our company and had recently moved on to join another company for a slightly better pay package and a chance to work on more narrative type of video content. I had wished him well and told him to stay in contact and if I could help in any way in the future, I would.

This editor was also a short film maker and has directed several action short films and has dreams of becoming an action movie director. While I had always applauded his effort in trying to go for a genre that is not a conventional route for young film-makers to go, I had been telling him that ACTION is a tremendously difficult genre to do WELL. The keyword here is of course WELL. Anyone can be an action director, or for that matter, literally ANYONE could be a director, but to do it WELL is a whole different ball game altogether. But to do well in the action genre is many times harder than the conventional art house, drama, comedy or even the horror genre.

In the short one hour meeting with The EDITOR, in which he showed me his action short film, I very quickly identified 3 main issues, which I thought would be the same issues for any short film makers. That’s why I decided to write the learnings in this post. So here we are. Three Mistakes to avoid while making your short film. Enjoy!

#1 Mistake : Care about everything else except STORY!

story

Way too many film makers worry about the aesthetics and not enough about the story. This is a recurring theme in all my dealings with many film-makers. They spend time researching on the aesthetics, on the latest technology, cameras, lights, toys, but not enough time devoted to studying story, story arcs, turns in stories, how to build characters, how to create tension, etc. The list goes on. While many film makers do not write their own script, (for instance David Fincher) but all good film makers have a deep knowledge about STORY and about CHARACTER and about the human condition.

If the story is not good, no amount of beautiful shots or brilliant cinematography is going to save it. But people can generally forgive a badly shot film with a good story. Now am I saying that you must be a great writer before becoming a great director? No! You can work with a great writer if you are not good at writing. But you must have enough self awareness to know that you are not a good writer to begin with. Then you can actively seek to learn more about how to tell a good story, or you could just partner with a good writer. There are tons of resources out there on the internet which teach good screen writing. Copies of academy award winning scripts are also there to be read and studied.

There is no excuse. Get your story right! It’s like the foundation of a house. If it’s not done right, rest assured that the house will crumble in due time.

#2 Mistake : Spend money on the all the wrong things!

spend money

When The Editor told me that he spent close to 25,000 dollars for his short film and actually went into debt, my mouth opened wide in amazement. What the hell was he thinking? Let me clarify why my jaw dropped. I’m not saying that you shouldn’t spend money to make a good short film. But I was shocked at where he spent his money on.

His film was peppered with nice aerial drone shots, some nice cinematography, a rain scene which was unnecessary and make up with some blood on the actor’s faces which was not even evident. I asked him what he was trying to achieve in this short film. He thought for a while and then remarked “I hope that after watching this short film, investors or sponsors will give him money to make his next short film.” I immediately smiled and asked him matter-of-factly “Why would someone do that?” Unless you impress an investor so much in your short that they want to invest in a movie that you direct. It has happened before. Lights Out is a good example where the film maker went from an online horror viral short to a box office sensation movie.

But it was clear that the director had chosen horror as the genre to showcase his talent in doing horror scenes. But The Editor had spent money in all sorts of things that are not even related to action.

For instance, much money was spent on the rain scene to build drama for an unwarranted love story. Drones were spent for nice interesting shots of the city. But how does any of these relate to ACTION? Shouldn’t he be spending money on the stunts, on stunt choreography, on art direction to break stuff to showcase the action?

And you know what’s the worse thing? He ended up in debt cause he insisted on shooting another day for scenes that were totally unnecessary in the storytelling. On a side note, please don’t go into debt just to make a short film. If you have to spend money, work in all kinds of jobs and save money! Don’t EVER go into debt just to make your short. I have seen to many film makers go down that rabbit hole and has never met one that has come out of it.

#3 Mistake : Worrying that people will steal your ideas!

steal ideas

This is a personal pet peeve of mine. You know what I’ll do when someone writes me an email claiming they have written a fantastic screenplay and asking me if I am interested to read it? Oh and by the way, before he sends me the script, please sign an NDA. I’ll immediately delete the email and if I could, I will reach into the computer and then bitch slap the fellow who sent me the bloody email.

There are two aspects to why this is my pet peeve.

Firstly, ideas are worth shit! It’s the execution. Ideas are everywhere. Everyone from the toilet cleaner in my office, to my wife, to the top director in the country has a bloody idea. So what? Ideas are worth shit until they are executed upon. And if your idea is really so brilliant, trust me, people will PAY you. Which brings me to my next point.

Making a movie is a bloody expensive business. And I am not referring to those student projects or home video projects where a guy scraps together a story and asks his friends to film and then churn out a 90 minute video footage of epic horrible proportions. I am referring to an actual movie which has a distribution and which will hit the cinemas and generate real money. Because of the fact that movie making is a really expensive investment and business, investors and film makers are more than willing to pay you if you have a brilliant idea. Why would they steal your idea or screenplay so that they can start looking for millions of dollars to invest in the project and NOT pay you? Does it even make any sense?

Lastly, if you possess a negative mindset where you are worried that people around you are going to steal all your brilliant ideas, then how are you going to share your work? In today’s world of youtube and FREE stuff on the internet, the only differentiating factor is your talent. You got to produce as much content as possible and then share it freely with the world. And if you are truly talented, trust me, someone will spot it. Someone who might just change your life. But if you are so scared that people will steal your ideas and don’t even dare to share any of your works, then you can quit right now. Don’t become a film maker. Be a copyright lawyer instead.

I’m only kidding. Be a safety box designer.

interactive video rocks

Why Interactive Video can either be a hero or a zero

By | Business, Social Media marketing, Video Production | No Comments

Many companies have started jumping on the interactive video bandwagon. There are many statistics to show the  benefits of interactive video. High on the list of benefits are more engagement, higher retention, longer viewing time and the ability to track and understand consumer behaviour. It’s all nicely summed up in this graphic.

why interactive video

The question we have to ask is not whether interactive video is beneficial. But what type of interactive video? And is interactive video merely a gimmick or is it actually a game changer? How do we even distinguish the difference? And lastly, how do we ensure success by using the right type of interactive video, whether it is in the training and education space or the marketing space?

To go in depth into this, we must first understand the origins of interactive video and why it has become popular. Interactive video was actually born in the marketing space, where new, cool and shiny things are valued because they get people talking. But you see, as with all gimmicks, they’re cool because they’re new, and in the short term, can definitely drive user engagement because we all love new and shiny things. But over time, will the users continue to interact with the technology as the initial novelty wears off?

Interactive Video has many types

There are many different types of interactive video. For instance, one of the hottest interactive video in the market right now is the 360 video. Even youtube and facebook has embraced it and have updated their platforms for the 360 interactive video. However, whether the interactive video is a hero or a zero boils down to a few questions. Does the technology actually solve a real problem and does the technology creates an experience that is inherently better?

I think this really depends on how the interactive video is being used. Take for instance the 360 interactive video. I have seen some companies shoot an interview using the 360 interactive video. Although the user can look around and kind of feel like he or she is present in the room, I see little value in the 360 interactive video for a simple interview shoot. Why would the user want to know what else is inside the room? I mean it’s kind of a novelty if it’s the user is watching the 360 interactive video for the first time. But this type of novelty will surely wear off.

360 interactive video 2

360 interactive video 2

But what if you were to use the 360 interactive video in another way? What if we used the interactive 360 video of a room to ask the user the look around to look for clues. This could be part of a psychology course training program or a police officer induction program. Now the user has a reason to look around. Or what if it was something entertaining like this 360 interactive video trailer done for the movie promotion for the Conjuring 2. In the video, the user explores the room using sound cues, and gets freakingly scared by the different things happening in the room.

Interactive Video like ‘choose your own adventure’ style game

choose your own adventure video

choose your own adventure video

Another type of interactive video lets you choose your own story by answering questions posed to you. This type of interactive video allows the user to be much more involved in the story as he/she is no longer just a passive participant. When a user makes conscious decisions to progress the story, the engagement level will be much higher. This also applies to the retention level. Additionally, we can also capture the decision points as a form of data. This is extremely useful data for educators and marketers. So choice based interactive video provides a better, faster and easier user experience and it fulfils a need. This makes such types of interactive video, when used in the right way, an absolute hero.

Interactive Video for Training

The way employees respond to training content has evolved. I’ve met my fair share of educators and HR managers who think that training content does not need to be as interesting, fun or relevant as media or marketing content. They claim that they already have a captive content who will give them the attention because attending is compulsory.

But if employees or students are simply doing something because it’s compulsory, they may well go through the motion to complete the training but they are not necessarily learning or absorbing anything. This defeats the whole purpose of training in the first place.

interactive video

interactive video

On the flip side, if you provide students or employees with compelling and relevant interactive content, it enhances the experience. They look forward to more training instead of dreading it. They even begin to talk about and share their learning experience. In the long run, the dividends or ROI for creative interactive video content will definitely be high.

And creating interactive video content may not be that difficult or expensive that one might imagine. Talk to us today for a FREE consultation on how interactive video content will help you.

Why Video is vital

Video is no longer a want. It’s a MUST for any business.

By | Business, Video Production | No Comments

Video Content Strategy

There is something that you have to know if you are running a small business, doing marketing for your brand or in the lead position of a large company or MNC. Video is no longer an option but a vital component for any business big or small.

Take for instance if you want to communicate your company’s manifesto or mission statement to the rest of the company. You can do it using words or text, putting it on your website or sending an email to all your employees. But the difference between using a video to communicate this and using a memo is HUGE.

With video, you are able to communicate with visual and emotional cues that will never be fully represented with text or words. In addition, you get sound, graphics or even animation to support what you want to say. In the world of communication, all these extra factors can make or break your communication strategy.

Video Builds rapport

Video also allows you to build rapport with your viewers. I know not everyone is a natural in front of a camera. But the thing about video is this – You don’t have to look like a model and speak with movie star charisma. People actually respond better if you are authentic and natural. For people who think that they are naturally camera shy or don’t like to be in front of camera, I get it. But there are other things you can do as well. Use voice over animation or design a speaking cartoon, use cutaways of video to explain what you want to say. On top of that, I am pretty sure you communicate with other members of your team right? Surely you won’t say you can’t communicate with them cause you feel shy or you don’t feel good looking enough to communicate with them?

Video gets you traffic

Video is the language of the Internet. The Internet is shifting from text to video. Just take a look at this info graphic.

why video?

why video?

Video is one of the fastest rising stars in the world of the Internet. So if you want more traffic to your site, you really need to start figuring this video situation out.

Video Create Sales

I have found that video actually does most of our selling for us. We use show reels to showcase our capabilities. For marketing and branding, video is also the number one choice because it’s easier to engage and to evoke emotions in the viewer. The content that we have created that has gone viral are also hugely video base.

Go where the attention is

We spend most of our waking hours staring at a screen. A video that we create can potentially reach out to millions of people. A few clicks of a button can create an opportunity that is unprecedented. Never in the history of time did we have this kind of access. That is why every business and every company should consider themselves as a media company. Keep generating good content, especially video content and over time you will definitely reap the benefits. Patience and hard work, my friend.

Creating quality content

Of course it doesn’t mean that a video will naturally get you tons of traffic, make you incredible amounts of money, and promoting your brand into an overnight success.

Because of the sheer amount of video content that is uploaded every single day, chances of your video getting noticed is close to zero. That’s the reality. Every video created and uploaded has to have a distribution and marketing strategy. First of all, you got to know how to create good content suitable for the target audience that you want to reach.

Then you got to do it religiously.

Then you got to understand how to use the content to reach out to your potential audience. Then you got to understand how to build a following and a sizeable audience. And don’t think that you will only be successful if you accumulate six figure followings. It’s not the width but the depth. Even if you have only ten views on your video, but one of those ten views is the key decision maker, it can literally change your life. Don’t underestimate the power of one single view. And never ever disrespect that.

If you want to find a partner who can help with your content strategy and marketing strategy, please drop us a line and we are happy to chat. Even if you only have a dollar to use for your strategy, we will find a way to make sure you use that dollar in the best possible way to get you the maximum results. That’s our commitment.

And even if you are not looking for a partner for your content strategy, drop us a line anyway. We organize great parties and at the very least, you get to enjoy some free booze at those parties. 😉

Drop us a line! We don't bite.

Whether you’re interested in working with us or for us, we’re always happy to chat.
Tell us some more about what you’re looking for and how we can help.

creative corporate video

The First Rule about making a corporate video. Do not make a corporate video.

By | Business, Ideas, Video Production | No Comments

The First Rule about making a corporate video. Do not make a corporate video.

Let me explain. What I really mean is you should stop making corporate videos that bore the shit out of your viewers. Let me elaborate.

Have you had the ‘pleasure’ of sitting next to a person during lunch and this person just cannot stop talking about himself and all his fantastic achievements? To top if off, he name-drops every five sentences. No, make that three.

guy talking non stop

guy talking non stop and boring you to tears but you still have to smile cause it’s the polite thing to do.

How did you feel? Absolutely bored out of your wits or incredibly disgusted? That’s what I thought.

So if most of us can’t stand people who rambles on about himself, what makes us think that people would want to watch a corporate video, that continually tells you how great the company is and how long its history dates back to?

Not only are you boring your viewers, you are pretty much destroying your brand as well.

So what’s the alternative or the solution? The first thing that we need to think about when making any kind of video, especially a corporate video, is to provide value or to entertain. And if the video production company that you choose to work with is really good, they will do both.

Entertain with your corporate video

So what do I mean by entertain? Take a look at this video that was done to promote a school.

When creating a marketing video for a school, it is very tempting to go academic and tell your viewers how awesome the school facilities are, and how great the achievements of the teachers and the students are. But in this video, it took a completely different direction that aims to entertain first. When someone is entertained, you have that person’s attention. And that is the key to any form of branding or marketing that the corporate video should do.

Another great example is this one.

A fantastic ‘spoof’ of the cat videos that go viral online. When you make an audience laugh, you can be assured that you have their attention and then some. Always remember this. Before you attempt to sell, market or push your agenda, you must first get the attention of the viewer.

Provide Value with your corporate video

Many companies believe that the sole purpose of creating a corporate video is to let the viewers know more about the company and how great it is doing. But this is actually very dangerous. You can easily lose the attention of the viewer by doing that.

Put yourself in the shoes of the viewer. What will make you want to continue watching a corporate video? Surely not a video that bombards you with the company’s achievements and awards.

If your video is able to scratch the itch of the viewer or bring some value or benefit, then you have successfully captured his or her attention.

For instance, take a look at this video.

It is inspiring and motivates the viewer to do something. It moves the viewer. This will in turn elevate your brand, or make the viewer sit up and pay attention. And most importantly, they will always remember your brand because of that short little corporate video that they had seen.

If you are keen to explore how to use creative corporate videos to help your brand or help your sales and marketing efforts, please have a chat with us. Drop us a message below. Or simply just drop us a line to say hi. We are nice people and we organize great parties.

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