Red Ink Media – A Creative Singapore Digital Agency that Kicksass

The 4 Things that will decide if you are mediocre or amazing in life.

Lately, I have heard many complaints of two staff. One is a producer and the other is a camera person. Mr Producer and Mr Cameraman have very differing issues. Mr Producer is a pretty hard worker, but lacks the critical thinking and problem solving skills to be a good producer. Most of the times, he […]

5 Important things to note before choosing a video production company

production crew

Video is the new language of the internet. You can see what kind of impact video is making online just by looking at the major platforms. Instagram with Stories and Facebook with FB Live. Video will become the next language of the internet until something like VR comes along and replaces it. So everyone with […]

Doing this will crush ALL your competition

sales rejection

Recently, there seems to be a tremendous increase in the number of people selling manual shavers near the train stations. They would be wearing black t shirts, rather youthful looking and always ‘breaking the ice’ by asking “Do you use manual shavers or electric shavers?” I happen to bump into them again yesterday. So this guy in […]

Why Interactive Video can either be a hero or a zero

interactive video rocks

Many companies have started jumping on the interactive video bandwagon. There are many statistics to show the  benefits of interactive video. High on the list of benefits are more engagement, higher retention, longer viewing time and the ability to track and understand consumer behaviour. It’s all nicely summed up in this graphic. The question we […]

Why doing something for free for a client will benefit YOU

doing something for free

I know many freelancers or business owners have this thing against doing work for free for a potential client. Some common arguments that I hear include “Why should we allow ourselves to be taken advantage of?”, “We should be paid well for our professionalism and expertise”, and “even prostitutes get paid. We are worse than […]

Video is no longer a want. It’s a MUST for any business.

Why Video is vital

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text] Video Content Strategy There is something that you have to know if you are running a small business, doing marketing for your brand or in the lead position of a large company or MNC. Video is no longer an option but […]

Three things you must DO to become successful

Successful

Recently I came across many people telling me what they want to achieve. A colleague tells me he wants to be the next famous movie director and make movies that break all box office records. A childhood friend tells me he wants to expand his tuition business to become a world class franchise. And one of the sales […]

5 Reasons why your business NEEDS to do video marketing

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][heading subtitle=”If you are still unsure if your business needs to do video marketing, please watch this video.”]Video Marketing Works. Period.[/heading][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_video link=”https://www.youtube.com/watch?v=Oomzj7RhVRo&feature=youtu.be”][/vc_column][/vc_row]

The First Rule about making a corporate video. Do not make a corporate video.

creative corporate video

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text] The First Rule about making a corporate video. Do not make a corporate video. Let me explain. What I really mean is you should stop making corporate videos that bore the shit out of your viewers. Let me elaborate. Have you […]