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The 4 Things that will decide if you are mediocre or amazing in life.

By | Business, Life, Ramblings | No Comments

Lately, I have heard many complaints of two staff. One is a producer and the other is a camera person. Mr Producer and Mr Cameraman have very differing issues. Mr Producer is a pretty hard worker, but lacks the critical thinking and problem solving skills to be a good producer. Most of the times, he follows instructions well but when it comes to making decisions and problem solving, he very often makes the wrong decision. On top of that, I feel he lacks self awareness and people skills that is the foundation of a good producer.
Mr Cameraman on the other is pretty talented, has all the right people skills, but terrible work ethics. He comes late for work almost every day, makes basic errors during shoots such as wrong frame rates, and is generally lazy. He talks the talk but when it comes to action (doing the work), he just doesn’t match what he says.
It was becoming apparent to me that the rest of the employees are pretty pissed with these two. So it was time to have a conversation (deliver a warning) to them. And quite honestly, I wasn’t looking forward to that. I don’t like confrontations in general. But this was necessary. Their behavior was affecting the team. So it’s clear to me that it’s either they shape up or they got to be shipped out.
Before the dreaded meeting, I actually watched several videos of Gary Vaynerchuk to get some advice on how to deal with underperforming employees. I remembered him saying something about hiring fast and firing fast. But to be honest, I like these two and I think firing them would probably be too harsh. They should at least be given a chance.
Then in one of the videos, Gary mentioned that it’s all about giving. More than you receive. The 51–49 rule. So I begin to think how I can help these two to become better versions of themselves. Whether they continue to be in my company or not.
So for the next few days, I was thinking about these two guys and why they are basically struggling with mediocrity. And what are the qualities that the A players and the winners have that Mr Producer and Mr Cameraman are still not getting?
I think it all boils down to 4 things.

1. Talent

I think we are all born with different talents and we are good at different things. Lebron James is born with the natural talent to play basketball. Steven Spielberg the gift of storytelling through the lens. We need to figure out what we are good at and then go all in with it. During my meeting with Mr Producer, I asked him what he thought he was good at. What was his natural talent. He thought for a moment and said “I think I’m good at playing the stock market.” I told him perhaps that’s what he should be doing. Maybe he’s just not born with the natural talent of becoming a fantastic producer. Find your talent and Go all in. By the way, I actually think this talent thing is the least important of the four.

2. Work Ethics

For all the talent that Mr Cameraman might have, he is lazy, and has poor work ethics. I have no doubt that someone who is not as not talented, but works much harder than him, will be more successful than him. I asked him about what he is really passionate about. He told me he really wants to do more storytelling using the camera. My immediate response was “Why don’t you?” Then he started talking about needing a big crew and support to make the film that he wants. I stopped him half way. I told him straight in the face, whatever he’s saying is all excuses. I have shot online short films using my handphone and reached almost a million views when I uploaded it online. No lighting, no fanciful equipment, no famous actors. There is no excuse not to go shoot stuff if that’s what he really wants. The more likely scenario is that’s not what he’s genuinely passionate about. I have worked with world class director of photography that spends an insane amount of time researching, doing test shoots, studying color, composition and storytelling. Every successful Director of Photography has worked their fucking socks off. But unfortunately Mr Cameraman will always be a camera operator instead of a director of photography. Until he works his fucking socks off that is.

3. Humility and the thirst to learn

humility

The thing that I have been hearing about Mr Cameraman is that he enjoys telling people that he is a ‘director of photography’ instead of a Camera Operator which is his official position. On top of that, when he is on set, he comes late and he commands the freelance crew to work while he sits at the side barking orders. He is too fancy to even help do the slate when it’s needed. There are some geniuses that I have met that are truly good at what they do and they have this attitude problem that they are better than others. Those I would call ‘talented assholes’. But when someone is not even THAT talented and yet thinks that he has made it, I would call this person a straight up ASSHOLE. This lack of humility and a false sense of importance is killing him. Or rather, that’s the main reason why he is stuck in mediocrity. The winners in life will never settle. A thirst for knowledge and a curiosity to try things is what is a key different between winners and losers.

4. Action

taking action

Lastly, the world is made up of two types of people. The dreamers and the doers. The dreams spend a lot of time talking about their dreams and what they are going to accomplish and what they will do in the future. Most of the time, I find the dreamers actually talk a lot because there is a lack of confidence that they can actually achieve what they talk about. The doers on the other hand, talks little but man do they take action. I am amazed at how many people do not walk the talk. A friend just complained to me recently that he really hates his job which is to install dentist chair. I asked him what his passion is. And my definition of passion is the thing you wake up and do every day even if you are not paid. He thought for a while and then replied “It’s singing.” And almost immediately, he added “But I don’t think it’s possible.” I told him quite frankly that if his dream was to become a superstar singer well known throughout the world, maybe it’s improbable. But if he was busking and singing funny original songs in the streets to make a living, it is absolutely possible. But it’s all about whether that’s what you want and whether he has the balls to take action. Unfortunately, it’s more likely that he would remain a dentist chair installer for a large part of his life.

What would happen to these two, I can’t say for sure. I shared with both these 4 principles. But what gets through to them and how they make use of these information would large depend on themselves. I am emphathetic enough to know that most people will find it hard to change unless it comes from deep within themselves. That’s the reason why most people do not take action. Because talk is always easier. And cheaper.

5 Important things to note before choosing a video production company

By | Business, Video Production | No Comments

Video is the new language of the internet. You can see what kind of impact video is making online just by looking at the major platforms. Instagram with Stories and Facebook with FB Live. Video will become the next language of the internet until something like VR comes along and replaces it.

So everyone with a phone basically can shoot a video. But not everyone knows how to do it right. What’s the right concept, the right equipment, the right angles, the right direction, the right lighting …. the list goes on and on. For your company to grow in terms of branding and also in terms of sales, it is vital that you look at video as a way to communicate with your clients and your potential clients.

And more often than not, working with a kick ass video production company will get you there. But what are the things to look out for while choosing a video production company to work with?

Here are five most important points.

1. Do they value add to your concept?

adding value

Many video production companies are technically sound. They know about lighting, what cameras to use, what constitutes a jump cut, etc. I mean technical knowledge is important but to create a really good video, it’s just not enough. A good video production company will be able to add value to the concept and story, which is really the foundation of any good videos. They should also be able to propose and suggest ideas on styles, even choices of actors.

For instance recently, a big agency that hired us as the production house was sharing with us their concept. It’s a cool concept about a mock food vlogger and it’s done to promote ready packed meals. The entire series will be done in a mock reality vlogging style.

I thought it was a really good idea but the agency also shared that they wanted to start the series with a backstory flashback video to show his motivation for becoming a food vlogger. I thought this would be a mismatch of the style as it went into some kind of hyper reality sequences. I suggested that the backstory can be told in the same reality based vlogging format so that it is in line with the style of the entire series.

The agency felt it was a good idea and suggested to client to change their concept. The client agreed and we created a video series that was more coherent and just much more engaging for the audience.

The bottomline is this: The video production house must have the experience and the understanding of the audience and story to provide more value to the agency or the client. It should never consider itself just as a technical production house.

2. Are they nice people?

nice people

Which brings me to my next point. I have met many producers and directors and even cinematographers who swing to the other extreme and would challenge the client or agency on their concepts. They are so fixed and preoccupied in their own vision that they fail to see the big picture. But most importantly, they fail to see that the client is the one engaging them and they do have the final say.

I guess it all boils down to whether the culture of the production house is one of culture and attitude. Some artistic people just tend to be more temperamental and stubborn, thus creating a more tense and aggressive working environment. I find such environment tends to be a bad place for creativity to breed. I always choose to work with nice people who can gel with me. I hate drama and I would rather hire a company that is perhaps not as talented but are nice people to work with than a bunch of talented people who are just basically assholes.

3. Is the Director top class?

film director

The director is often a very misunderstood professional. This is because technically anybody can be a director. And what does a director actually do? Most people think of a director as simply the guy who shouts “Action” and “Cut!”. Actually this is not even true since the Assistant Director is the one shouting the commands on set.

It is indeed true that anybody can be a director but to be a GOOD director, that is extremely difficult. A good director needs to know and understand many different facets of a shoot. The technical aspects of cinematography, the psychology of actors, what makes a good story and a good character, how to develop tension within a scene, how music and sound affects a scene, etc.

A good director will be the key deciding factor if your production does well. So never underestimate the importance of who is directing your video. And it’s always good to check out the director’s showreel to get a sense of his/her style, taste and talent.

4. Is the company hiring in-house or freelancers?

production crew

Many video production companies are actually small set ups and they hire freelancers when they have shoots. In house crew or freelancers both have their pros and cons. If the company have its own in house crew, the quality is generally consistent and they also do things a bit faster in general. They will probably also have greater flexibility in terms of shoot schedule and they can probably give you better rates in terms of shoot days and even over time pay.

For freelancers, the advantage is that you can choose the most suitable crew for each project. Different camera operators might be good at different types of shoots. For instance, some specialize in action cinematography, some are good at weddings, while some excel in drone videography. They in turn have their own crew that they like to work with.

Generally, I find that freelancers tend to produce better quality of work. But they are also much more expensive than in house crew. Additionally, timing and scheduling will be a bit more difficult with freelancers. So it’s really up to what is needed for the project to determine if in house or freelance crew work best.

5. Do they have passion and pride in their work?

passion

The last and probably the most important point is whether the people in the video production company have passion and pride in their work. Whatever the job or the project entails, the most important aspect is that the people working on it has a passion and pride in doing the job. Without that, the work will mostly be mediocre and it will be a dread in the whole production process as well. Passion and pride are hard to define. It all starts from a company culture and what type of people the company hires.

But it’s easy to detect passion and pride. The people speak with a twinkle in their eyes. They might even argue with you on certain aspects of the production. It shows they really care. I always look for passion first in hiring. Whether it’s hiring a new staff or hiring partners to work with. Without this ingredient, the end product can never be great. It might be good at times, but NEVER great.

And we all want to strive for greatness isn’t it?

Doing this will crush ALL your competition

By | Business, Ideas, Life | No Comments

Recently, there seems to be a tremendous increase in the number of people selling manual shavers near the train stations. They would be wearing black t shirts, rather youthful looking and always ‘breaking the ice’ by asking “Do you use manual shavers or electric shavers?”

I happen to bump into them again yesterday. So this guy in black t shirt was walking with me and literally ‘chased’ me down to get me to answer his question and to get me interested in the shaver that he was trying to sell. First and foremost, much respect to this guy for the hustle. I mean it takes balls to approach people in the street and try to sell them stuff. You literally need balls of steel and a face as thick as a bible, because you are GUARANTEED to be rejected over and over and over again.

sales rejection

This sets me thinking. Are these people doing something right or something wrong? And what’s the best sales tactic that will not only crush all your competitors but annihilate them into oblivion? Does such a tactic even exist?

First, let’s look at what Mr Razor guy or the company is doing wrong. It boils down to one word. Context. People generally have a very poor impression of people approaching them randomly in the street. Firstly, it’s because you are stopping people from doing what they really want to do (most likely traveling to some other place). It’s similar to those annoying pop up ads that keep popping up when you are trying to watch a freaking youtube video. And people just tune out. They don’t even care if your ad is the most brilliant ad made in the history of men. The context of interrupting people is just extremely negatively frowned upon.

Next problem. Sales pitch in a matter of seconds. Most people are not going to stop for you. So when selling in such a setting, you have to let the person know the sales pitch in a matter of SECONDS. I would say the first sentence that comes out of your mouth has to be so enticing that it grabs someone’s attention immediately. In this case, the black shirt fellow has to probably convince me why the manual shaver that he is selling is the most brilliant shaver of all time and that it’s going to revolutionize shaving for me. Or basically give me the shaver for FREE to try it out. And truth be told, even if given for FREE, he might still have a hard time finding people to give to because people are also hard wired to believe that there is no free lunch in the world and a free gift in the street generally means a trade off in time and your contact details.

people in street rejecting selling tactics

So the odds are heavily stacked against Mr Shaver even before he opens his mouth. But is there something he is doing right?

Yes. Summarized in one word. Hustle. The way he approached and chased down potential clients, day in, day out, facing hundreds of rejection. That is fantastic. If he was to combine it with the two other things, he would be able to CRUSH all his competition. And the two things are: Context and Value.

The problem with approaching random strangers in the street about a manual shaver is that there is literally no context. Does the stranger need a shaver? Does he have a shaving problem? Is he dealing with financial difficulty? Is he rushing off for a business meeting that he is already fifteen minutes late? All these are questions that Mr Shaver won’t be able to answer.

context

Now let’s imagine if Mr Shaver set up his little shaving booth inside an electronics stall selling shavers. Now he knows that anyone who comes to this part of the shop is at the very least interested in looking at all kinds of shavers. There is already a context of the potential buyer being interested. His chances of making a sale if he is a good sales person sky rockets immediately.

Now imagine this. If he was to set up a website to sell his razors. And if he was to either buy google ads or facebook ads targetting people who are interested in shavers. Again, the context is set. Anyone who goes to his website is at the very least interested in the purchase of a shaver. Again, his chances of making a sale sky rockets and in today’s digital space, he can literally reach out not just in Singapore but all over the world.

If you get the context right, you have won half the battle. The other half lies in the sales pitch. I attend many sales pitches in a given week. People looking for investment, people looking for a job in the company, people trying to sell me their products and services. The list goes on. But let me tell you the people that ultimately will get a deal. Those are the people that comes into the meeting with the answer to this question. “What’s in it for me?”

value

Too many people or companies are trying to tell me how good they are. They have serviced big clients, they have won this and that award, they are the first in class, blah blah blah. It all comes across as bullshit boasting. You need to answer a simple question. “What’s in it for me?” which is translated to : What value are you bringing to the table? VALUE. You got to think of giving more than receiving.

If the case of Mr Shaver, he has got to convince me that his produce is the best in the market and only for today, it is sold at a super discounted price or even for FREE. Bring me the value before you try to sell me. Or better still, don’t try to sell me. Just tell me why your product or service will improve my life and bring me tremendous value.

Combine context with value. This is called working smart.

Then you got to have amazing work ethics which translate to hard work and hustling. That is called working hard.

Combine these two and I guarantee you will CRUSH and annihilate ALL your competition.

 

interactive video rocks

Why Interactive Video can either be a hero or a zero

By | Business, Social Media marketing, Video Production | No Comments

Many companies have started jumping on the interactive video bandwagon. There are many statistics to show the  benefits of interactive video. High on the list of benefits are more engagement, higher retention, longer viewing time and the ability to track and understand consumer behaviour. It’s all nicely summed up in this graphic.

why interactive video

The question we have to ask is not whether interactive video is beneficial. But what type of interactive video? And is interactive video merely a gimmick or is it actually a game changer? How do we even distinguish the difference? And lastly, how do we ensure success by using the right type of interactive video, whether it is in the training and education space or the marketing space?

To go in depth into this, we must first understand the origins of interactive video and why it has become popular. Interactive video was actually born in the marketing space, where new, cool and shiny things are valued because they get people talking. But you see, as with all gimmicks, they’re cool because they’re new, and in the short term, can definitely drive user engagement because we all love new and shiny things. But over time, will the users continue to interact with the technology as the initial novelty wears off?

Interactive Video has many types

There are many different types of interactive video. For instance, one of the hottest interactive video in the market right now is the 360 video. Even youtube and facebook has embraced it and have updated their platforms for the 360 interactive video. However, whether the interactive video is a hero or a zero boils down to a few questions. Does the technology actually solve a real problem and does the technology creates an experience that is inherently better?

I think this really depends on how the interactive video is being used. Take for instance the 360 interactive video. I have seen some companies shoot an interview using the 360 interactive video. Although the user can look around and kind of feel like he or she is present in the room, I see little value in the 360 interactive video for a simple interview shoot. Why would the user want to know what else is inside the room? I mean it’s kind of a novelty if it’s the user is watching the 360 interactive video for the first time. But this type of novelty will surely wear off.

360 interactive video 2

360 interactive video 2

But what if you were to use the 360 interactive video in another way? What if we used the interactive 360 video of a room to ask the user the look around to look for clues. This could be part of a psychology course training program or a police officer induction program. Now the user has a reason to look around. Or what if it was something entertaining like this 360 interactive video trailer done for the movie promotion for the Conjuring 2. In the video, the user explores the room using sound cues, and gets freakingly scared by the different things happening in the room.

Interactive Video like ‘choose your own adventure’ style game

choose your own adventure video

choose your own adventure video

Another type of interactive video lets you choose your own story by answering questions posed to you. This type of interactive video allows the user to be much more involved in the story as he/she is no longer just a passive participant. When a user makes conscious decisions to progress the story, the engagement level will be much higher. This also applies to the retention level. Additionally, we can also capture the decision points as a form of data. This is extremely useful data for educators and marketers. So choice based interactive video provides a better, faster and easier user experience and it fulfils a need. This makes such types of interactive video, when used in the right way, an absolute hero.

Interactive Video for Training

The way employees respond to training content has evolved. I’ve met my fair share of educators and HR managers who think that training content does not need to be as interesting, fun or relevant as media or marketing content. They claim that they already have a captive content who will give them the attention because attending is compulsory.

But if employees or students are simply doing something because it’s compulsory, they may well go through the motion to complete the training but they are not necessarily learning or absorbing anything. This defeats the whole purpose of training in the first place.

interactive video

interactive video

On the flip side, if you provide students or employees with compelling and relevant interactive content, it enhances the experience. They look forward to more training instead of dreading it. They even begin to talk about and share their learning experience. In the long run, the dividends or ROI for creative interactive video content will definitely be high.

And creating interactive video content may not be that difficult or expensive that one might imagine. Talk to us today for a FREE consultation on how interactive video content will help you.

doing something for free

Why doing something for free for a client will benefit YOU

By | Business, Life, Ramblings | No Comments

I know many freelancers or business owners have this thing against doing work for free for a potential client. Some common arguments that I hear include “Why should we allow ourselves to be taken advantage of?”, “We should be paid well for our professionalism and expertise”, and “even prostitutes get paid. We are worse than prostitutes.”

Let me start by saying that clearly there is no right and wrong answer to this. Of course we should all be paid for our talent, skills, hardwork, etc. I think it’s quite clear the reasons WHY we should be paid. So I am not going to spend much time talking about that. Also, there will be people in this world that will try to make use of us and get a freebie from us. I have heard them all. “You can use this as your portfolio in future.” “This can lead to much bigger projects if the upper management likes this”. “We don’t have much budget this year but next year we will definitely pay you.”

There WILL always be people out to scam us. But let me tell you this. They will always be in the minority.

who benefits

So why will doing something for free for a client bring benefit to you?

The answer is simple. In the long run, because of a mentality of always constantly finding ways to give and to provide value, you will definitely reap the benefits. But most people are impatient and they want to close the deal and to earn money, even at heavily discounted prices up front. You see the difference between charging a low price and giving something away free is this. Charging a low price cheapens your product or service. But giving something away free gives you so much more leverage. When you keep giving, you can always guilt the people who receive into giving back. Not the next day. Or even the next month. But somehow, some time, I promise you. You will reap the benefits.

From my own experience, those big clients of mine had always started with something free I do for them. A prototype that they can show their bosses. Something simple to show that we deliver good quality service. Or even an urgent job and they are unable to get the finance to sign off. I’ve done them all and those jobs that I do for FREE, almost always result in bigger projects later on. Of course you got to deliver a good product or service cause nothing can ever substitute that. But if you are good at what you do and can provide a quality service or product, then I urge you. Go out there and try to find companies and offer to do something to them for FREE.

If you want more business, do it for free. Keep giving. Don’t expect anything in return. Don’t start having a bad attitude when the potential new client did not give you anymore jobs after your free service. Smile and look for another new potential client. Then give again.

smile for me baby

Of course I understand that we all have expenses and responsibilities in life. I am not suggesting that you quit everything and only start doing FREE things for people. You can take up a job and do FREE things for people on the side. What you have is TIME. And please don’t tell me that phrase that I hate the most. “I don’t have time.” EVERYBODY has time. It’s only a priority of time. If you prioritise watching TV, sleeping late, going to clubs to hook up with chicks, going for a holiday, etc. Then it’s YOUR CHOICE. Don’t complain that you don’t have time or that you are not killing it in life. And let me get this straight. If you are perfectly happy with your 9 to 5 job, and your family and work life balance, then it’s awesome. No one’s judging. But today, if you are not satisfied in your business or the money you are bringing in, then this is what you can do.

In your FREE time, offer to do something FREE for potential clients.

When you do this, three things will happen. 1. You train your mind to start thinking about giving and being more selfless. Giving is an extremely powerful mentality and action. 2. You will also be expanding your list of contacts and potential clients. Even if there is no further business from the company or client that you offer your FREE service to, your good work can easily get a good word of mouth and someone else could be alighted to your talent. 3. Lastly, and perhaps most importantly, when you give to someone unconditionally, it’s most likely from a human psychology that they will feel they owe you a favor. So naturally, they will consider giving something back to you.

And again, I stress that there will always be people who will try to take advantage of you. But trust me. Doing the right thing is always the right thing. Thing far. Think bigger. Go further.

 

Why Video is vital

Video is no longer a want. It’s a MUST for any business.

By | Business, Video Production | No Comments

Video Content Strategy

There is something that you have to know if you are running a small business, doing marketing for your brand or in the lead position of a large company or MNC. Video is no longer an option but a vital component for any business big or small.

Take for instance if you want to communicate your company’s manifesto or mission statement to the rest of the company. You can do it using words or text, putting it on your website or sending an email to all your employees. But the difference between using a video to communicate this and using a memo is HUGE.

With video, you are able to communicate with visual and emotional cues that will never be fully represented with text or words. In addition, you get sound, graphics or even animation to support what you want to say. In the world of communication, all these extra factors can make or break your communication strategy.

Video Builds rapport

Video also allows you to build rapport with your viewers. I know not everyone is a natural in front of a camera. But the thing about video is this – You don’t have to look like a model and speak with movie star charisma. People actually respond better if you are authentic and natural. For people who think that they are naturally camera shy or don’t like to be in front of camera, I get it. But there are other things you can do as well. Use voice over animation or design a speaking cartoon, use cutaways of video to explain what you want to say. On top of that, I am pretty sure you communicate with other members of your team right? Surely you won’t say you can’t communicate with them cause you feel shy or you don’t feel good looking enough to communicate with them?

Video gets you traffic

Video is the language of the Internet. The Internet is shifting from text to video. Just take a look at this info graphic.

why video?

why video?

Video is one of the fastest rising stars in the world of the Internet. So if you want more traffic to your site, you really need to start figuring this video situation out.

Video Create Sales

I have found that video actually does most of our selling for us. We use show reels to showcase our capabilities. For marketing and branding, video is also the number one choice because it’s easier to engage and to evoke emotions in the viewer. The content that we have created that has gone viral are also hugely video base.

Go where the attention is

We spend most of our waking hours staring at a screen. A video that we create can potentially reach out to millions of people. A few clicks of a button can create an opportunity that is unprecedented. Never in the history of time did we have this kind of access. That is why every business and every company should consider themselves as a media company. Keep generating good content, especially video content and over time you will definitely reap the benefits. Patience and hard work, my friend.

Creating quality content

Of course it doesn’t mean that a video will naturally get you tons of traffic, make you incredible amounts of money, and promoting your brand into an overnight success.

Because of the sheer amount of video content that is uploaded every single day, chances of your video getting noticed is close to zero. That’s the reality. Every video created and uploaded has to have a distribution and marketing strategy. First of all, you got to know how to create good content suitable for the target audience that you want to reach.

Then you got to do it religiously.

Then you got to understand how to use the content to reach out to your potential audience. Then you got to understand how to build a following and a sizeable audience. And don’t think that you will only be successful if you accumulate six figure followings. It’s not the width but the depth. Even if you have only ten views on your video, but one of those ten views is the key decision maker, it can literally change your life. Don’t underestimate the power of one single view. And never ever disrespect that.

If you want to find a partner who can help with your content strategy and marketing strategy, please drop us a line and we are happy to chat. Even if you only have a dollar to use for your strategy, we will find a way to make sure you use that dollar in the best possible way to get you the maximum results. That’s our commitment.

And even if you are not looking for a partner for your content strategy, drop us a line anyway. We organize great parties and at the very least, you get to enjoy some free booze at those parties. 😉

Drop us a line! We don't bite.

Whether you’re interested in working with us or for us, we’re always happy to chat.
Tell us some more about what you’re looking for and how we can help.

Successful

Three things you must DO to become successful

By | Business, Life, Ramblings | No Comments

Recently I came across many people telling me what they want to achieve. A colleague tells me he wants to be the next famous movie director and make movies that break all box office records. A childhood friend tells me he wants to expand his tuition business to become a world class franchise. And one of the sales exec in the company rejoices because he just scored an appointment with a top tech company to sell our video making services. He proudly proclaimed that he is going to charge this potential client 50k for making a corporate film.

I smiled and told him matter of factly. Don’t think about how much you want to charge the client. Think about how much value you can bring to the client. If you want to charge the client 50k, then you got to make sure we deliver a value that is at least worth 100k.

bring value

  1. Bring Value

You see too many of us think only about what we want. We want fast cars, beautiful houses, lots of passive income, and clients giving us top dollar. But we spend too little time thinking about what we can offer and bring value to the world. Because only when you can provide value to a lot of people consistently, then you have a real shot of being a success. So rule number one. Don’t think about what you want. Think about what value you can bring to the table.

Find-your-passion

2. Find your passion

A few days ago, a junior editor asked to speak to me. He was telling me that he wanted to take unpaid leave for a month to travel to Europe. I was really excited for him and told him immediately he should go do it because he is young and he really should see the world. Then I casually asked him what he sees himself doing in three years time and he immediately says that it’s probably not going to be in the media business.

So I asked him what was his passion? He mumbled a little and spoke about wanting to open an eatery, but I could sense there was no enthusiasm in what he was saying. Then I asked him “Do you know the meaning of passion?”. He nodded his head and wanted to give me a definition of the word passion. I smiled and stopped him. “No. We all know the definition. That’s not what I mean. What I mean is. Imagine if you were to wake up and for the next ten years do this one thing. Even if you were not paid. For the next ten years. What is it going to be? That. I would define as passion.”

He paused for a moment. Then his eyes lit up. I think I would love to dj even if I’m not paid. “Fantastic.” Then you should start a side hustle and get yourself there. I could tell that he was shocked that his boss was encouraging him to do a side hustle. I told him straight “I genuinely want the best for you and I want to help you to be successful in your passion. And the skills you are going to pick up in this company will lead you there.” This leads me again to the first point. Bring value to everyone around you. Even if you might not get anything back. Give. And you give. And then you give some more. Because the way the cosmic world works, or maybe some call it karma. Somehow good things will happen to you.

But I digress. The point I am trying to make. You need to find your passion and then go all out to make your passion become the work that you do every day. Because being successful is VERY tough. And only if you are doing something that you truly love, then you will be willing to work your fucking socks off. And only then, will you stand a chance of being truly successful. Passion and you work HARD.

DO it

3. Do.

Yes. It’s just a two letter word. But it has so much meaning in it. Too many people around me spend their time talking about what they want to do and never get around to do it. There’s a guy who told me he wanted to write a kickass screenplay, but it’s been three years and last week when I checked, that screenplay is still in his mind in the development stage.

Let me tell you a short story to illustrate this point. The year was 1998. I was a broadcast media student in a university. And at that time email was still very new and it was a time when we actually loved receiving email. Video was shot on SVHS cameras (big ass but low quality cameras) and editing could only be done in a actual tape format. I remembered vividly one day during a lecture when a professor was explaining a concept of sharing files with each other using FTP. My immediate thoughts were “Wouldn’t it be awesome if there was a way for all of us to showcase the videos we have made and share it with everyone?” I turned to best buddy who was seated beside me in the lecture. I told him my idea and he immediately laughed and said “Why would anyone want to watch videos?”. Well, I guess we all know what happened.

My point, other than the fact that I could have been the one who started youtube, is this – DO. If at that time I had a determination to find out how to actually start a platform to allow the sharing of videos, I could in theory be the founder of youtube. The fact that I didn’t do anything and was so easily persuaded by my buddy’s taunt. Add to the fact that I was pretty much a slacker during my uni days. I just talked about an idea. Debated about it. And ultimately the big difference is – I simple Didn’t DO.

I have gone to respect those people that do and keep failing much more than those who are smart, who talks a lot but never does anything. They spend so much time thinking about an idea or a concept or the most perfect way that they just end up missing out. Ideas are shit. Execution’s the game. I believe my idol Gary Vaynerchuk said that.

Don’t spend so much time talking or thinking. You need to start doing. Even if by doing, you end up failing most of the time. I guarantee you will learn more than someone who spends time talking and thinking and not even executing.

 

 

 

creative corporate video

The First Rule about making a corporate video. Do not make a corporate video.

By | Business, Ideas, Video Production | No Comments

The First Rule about making a corporate video. Do not make a corporate video.

Let me explain. What I really mean is you should stop making corporate videos that bore the shit out of your viewers. Let me elaborate.

Have you had the ‘pleasure’ of sitting next to a person during lunch and this person just cannot stop talking about himself and all his fantastic achievements? To top if off, he name-drops every five sentences. No, make that three.

guy talking non stop

guy talking non stop and boring you to tears but you still have to smile cause it’s the polite thing to do.

How did you feel? Absolutely bored out of your wits or incredibly disgusted? That’s what I thought.

So if most of us can’t stand people who rambles on about himself, what makes us think that people would want to watch a corporate video, that continually tells you how great the company is and how long its history dates back to?

Not only are you boring your viewers, you are pretty much destroying your brand as well.

So what’s the alternative or the solution? The first thing that we need to think about when making any kind of video, especially a corporate video, is to provide value or to entertain. And if the video production company that you choose to work with is really good, they will do both.

Entertain with your corporate video

So what do I mean by entertain? Take a look at this video that was done to promote a school.

When creating a marketing video for a school, it is very tempting to go academic and tell your viewers how awesome the school facilities are, and how great the achievements of the teachers and the students are. But in this video, it took a completely different direction that aims to entertain first. When someone is entertained, you have that person’s attention. And that is the key to any form of branding or marketing that the corporate video should do.

Another great example is this one.

A fantastic ‘spoof’ of the cat videos that go viral online. When you make an audience laugh, you can be assured that you have their attention and then some. Always remember this. Before you attempt to sell, market or push your agenda, you must first get the attention of the viewer.

Provide Value with your corporate video

Many companies believe that the sole purpose of creating a corporate video is to let the viewers know more about the company and how great it is doing. But this is actually very dangerous. You can easily lose the attention of the viewer by doing that.

Put yourself in the shoes of the viewer. What will make you want to continue watching a corporate video? Surely not a video that bombards you with the company’s achievements and awards.

If your video is able to scratch the itch of the viewer or bring some value or benefit, then you have successfully captured his or her attention.

For instance, take a look at this video.

It is inspiring and motivates the viewer to do something. It moves the viewer. This will in turn elevate your brand, or make the viewer sit up and pay attention. And most importantly, they will always remember your brand because of that short little corporate video that they had seen.

If you are keen to explore how to use creative corporate videos to help your brand or help your sales and marketing efforts, please have a chat with us. Drop us a message below. Or simply just drop us a line to say hi. We are nice people and we organize great parties.

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