interactive video rocks

Why Interactive Video can either be a hero or a zero

By | Business, Social Media marketing, Video Production | No Comments

Many companies have started jumping on the interactive video bandwagon. There are many statistics to show the  benefits of interactive video. High on the list of benefits are more engagement, higher retention, longer viewing time and the ability to track and understand consumer behaviour. It’s all nicely summed up in this graphic.

why interactive video

The question we have to ask is not whether interactive video is beneficial. But what type of interactive video? And is interactive video merely a gimmick or is it actually a game changer? How do we even distinguish the difference? And lastly, how do we ensure success by using the right type of interactive video, whether it is in the training and education space or the marketing space?

To go in depth into this, we must first understand the origins of interactive video and why it has become popular. Interactive video was actually born in the marketing space, where new, cool and shiny things are valued because they get people talking. But you see, as with all gimmicks, they’re cool because they’re new, and in the short term, can definitely drive user engagement because we all love new and shiny things. But over time, will the users continue to interact with the technology as the initial novelty wears off?

Interactive Video has many types

There are many different types of interactive video. For instance, one of the hottest interactive video in the market right now is the 360 video. Even youtube and facebook has embraced it and have updated their platforms for the 360 interactive video. However, whether the interactive video is a hero or a zero boils down to a few questions. Does the technology actually solve a real problem and does the technology creates an experience that is inherently better?

I think this really depends on how the interactive video is being used. Take for instance the 360 interactive video. I have seen some companies shoot an interview using the 360 interactive video. Although the user can look around and kind of feel like he or she is present in the room, I see little value in the 360 interactive video for a simple interview shoot. Why would the user want to know what else is inside the room? I mean it’s kind of a novelty if it’s the user is watching the 360 interactive video for the first time. But this type of novelty will surely wear off.

360 interactive video 2

360 interactive video 2

But what if you were to use the 360 interactive video in another way? What if we used the interactive 360 video of a room to ask the user the look around to look for clues. This could be part of a psychology course training program or a police officer induction program. Now the user has a reason to look around. Or what if it was something entertaining like this 360 interactive video trailer done for the movie promotion for the Conjuring 2. In the video, the user explores the room using sound cues, and gets freakingly scared by the different things happening in the room.

Interactive Video like ‘choose your own adventure’ style game

choose your own adventure video

choose your own adventure video

Another type of interactive video lets you choose your own story by answering questions posed to you. This type of interactive video allows the user to be much more involved in the story as he/she is no longer just a passive participant. When a user makes conscious decisions to progress the story, the engagement level will be much higher. This also applies to the retention level. Additionally, we can also capture the decision points as a form of data. This is extremely useful data for educators and marketers. So choice based interactive video provides a better, faster and easier user experience and it fulfils a need. This makes such types of interactive video, when used in the right way, an absolute hero.

Interactive Video for Training

The way employees respond to training content has evolved. I’ve met my fair share of educators and HR managers who think that training content does not need to be as interesting, fun or relevant as media or marketing content. They claim that they already have a captive content who will give them the attention because attending is compulsory.

But if employees or students are simply doing something because it’s compulsory, they may well go through the motion to complete the training but they are not necessarily learning or absorbing anything. This defeats the whole purpose of training in the first place.

interactive video

interactive video

On the flip side, if you provide students or employees with compelling and relevant interactive content, it enhances the experience. They look forward to more training instead of dreading it. They even begin to talk about and share their learning experience. In the long run, the dividends or ROI for creative interactive video content will definitely be high.

And creating interactive video content may not be that difficult or expensive that one might imagine. Talk to us today for a FREE consultation on how interactive video content will help you.

doing something for free

Why doing something for free for a client will benefit YOU

By | Business, Life, Ramblings | No Comments

I know many freelancers or business owners have this thing against doing work for free for a potential client. Some common arguments that I hear include “Why should we allow ourselves to be taken advantage of?”, “We should be paid well for our professionalism and expertise”, and “even prostitutes get paid. We are worse than prostitutes.”

Let me start by saying that clearly there is no right and wrong answer to this. Of course we should all be paid for our talent, skills, hardwork, etc. I think it’s quite clear the reasons WHY we should be paid. So I am not going to spend much time talking about that. Also, there will be people in this world that will try to make use of us and get a freebie from us. I have heard them all. “You can use this as your portfolio in future.” “This can lead to much bigger projects if the upper management likes this”. “We don’t have much budget this year but next year we will definitely pay you.”

There WILL always be people out to scam us. But let me tell you this. They will always be in the minority.

who benefits

So why will doing something for free for a client bring benefit to you?

The answer is simple. In the long run, because of a mentality of always constantly finding ways to give and to provide value, you will definitely reap the benefits. But most people are impatient and they want to close the deal and to earn money, even at heavily discounted prices up front. You see the difference between charging a low price and giving something away free is this. Charging a low price cheapens your product or service. But giving something away free gives you so much more leverage. When you keep giving, you can always guilt the people who receive into giving back. Not the next day. Or even the next month. But somehow, some time, I promise you. You will reap the benefits.

From my own experience, those big clients of mine had always started with something free I do for them. A prototype that they can show their bosses. Something simple to show that we deliver good quality service. Or even an urgent job and they are unable to get the finance to sign off. I’ve done them all and those jobs that I do for FREE, almost always result in bigger projects later on. Of course you got to deliver a good product or service cause nothing can ever substitute that. But if you are good at what you do and can provide a quality service or product, then I urge you. Go out there and try to find companies and offer to do something to them for FREE.

If you want more business, do it for free. Keep giving. Don’t expect anything in return. Don’t start having a bad attitude when the potential new client did not give you anymore jobs after your free service. Smile and look for another new potential client. Then give again.

smile for me baby

Of course I understand that we all have expenses and responsibilities in life. I am not suggesting that you quit everything and only start doing FREE things for people. You can take up a job and do FREE things for people on the side. What you have is TIME. And please don’t tell me that phrase that I hate the most. “I don’t have time.” EVERYBODY has time. It’s only a priority of time. If you prioritise watching TV, sleeping late, going to clubs to hook up with chicks, going for a holiday, etc. Then it’s YOUR CHOICE. Don’t complain that you don’t have time or that you are not killing it in life. And let me get this straight. If you are perfectly happy with your 9 to 5 job, and your family and work life balance, then it’s awesome. No one’s judging. But today, if you are not satisfied in your business or the money you are bringing in, then this is what you can do.

In your FREE time, offer to do something FREE for potential clients.

When you do this, three things will happen. 1. You train your mind to start thinking about giving and being more selfless. Giving is an extremely powerful mentality and action. 2. You will also be expanding your list of contacts and potential clients. Even if there is no further business from the company or client that you offer your FREE service to, your good work can easily get a good word of mouth and someone else could be alighted to your talent. 3. Lastly, and perhaps most importantly, when you give to someone unconditionally, it’s most likely from a human psychology that they will feel they owe you a favor. So naturally, they will consider giving something back to you.

And again, I stress that there will always be people who will try to take advantage of you. But trust me. Doing the right thing is always the right thing. Thing far. Think bigger. Go further.

 

Why Video is vital

Video is no longer a want. It’s a MUST for any business.

By | Business, Video Production | No Comments

Video Content Strategy

There is something that you have to know if you are running a small business, doing marketing for your brand or in the lead position of a large company or MNC. Video is no longer an option but a vital component for any business big or small.

Take for instance if you want to communicate your company’s manifesto or mission statement to the rest of the company. You can do it using words or text, putting it on your website or sending an email to all your employees. But the difference between using a video to communicate this and using a memo is HUGE.

With video, you are able to communicate with visual and emotional cues that will never be fully represented with text or words. In addition, you get sound, graphics or even animation to support what you want to say. In the world of communication, all these extra factors can make or break your communication strategy.

Video Builds rapport

Video also allows you to build rapport with your viewers. I know not everyone is a natural in front of a camera. But the thing about video is this – You don’t have to look like a model and speak with movie star charisma. People actually respond better if you are authentic and natural. For people who think that they are naturally camera shy or don’t like to be in front of camera, I get it. But there are other things you can do as well. Use voice over animation or design a speaking cartoon, use cutaways of video to explain what you want to say. On top of that, I am pretty sure you communicate with other members of your team right? Surely you won’t say you can’t communicate with them cause you feel shy or you don’t feel good looking enough to communicate with them?

Video gets you traffic

Video is the language of the Internet. The Internet is shifting from text to video. Just take a look at this info graphic.

why video?

why video?

Video is one of the fastest rising stars in the world of the Internet. So if you want more traffic to your site, you really need to start figuring this video situation out.

Video Create Sales

I have found that video actually does most of our selling for us. We use show reels to showcase our capabilities. For marketing and branding, video is also the number one choice because it’s easier to engage and to evoke emotions in the viewer. The content that we have created that has gone viral are also hugely video base.

Go where the attention is

We spend most of our waking hours staring at a screen. A video that we create can potentially reach out to millions of people. A few clicks of a button can create an opportunity that is unprecedented. Never in the history of time did we have this kind of access. That is why every business and every company should consider themselves as a media company. Keep generating good content, especially video content and over time you will definitely reap the benefits. Patience and hard work, my friend.

Creating quality content

Of course it doesn’t mean that a video will naturally get you tons of traffic, make you incredible amounts of money, and promoting your brand into an overnight success.

Because of the sheer amount of video content that is uploaded every single day, chances of your video getting noticed is close to zero. That’s the reality. Every video created and uploaded has to have a distribution and marketing strategy. First of all, you got to know how to create good content suitable for the target audience that you want to reach.

Then you got to do it religiously.

Then you got to understand how to use the content to reach out to your potential audience. Then you got to understand how to build a following and a sizeable audience. And don’t think that you will only be successful if you accumulate six figure followings. It’s not the width but the depth. Even if you have only ten views on your video, but one of those ten views is the key decision maker, it can literally change your life. Don’t underestimate the power of one single view. And never ever disrespect that.

If you want to find a partner who can help with your content strategy and marketing strategy, please drop us a line and we are happy to chat. Even if you only have a dollar to use for your strategy, we will find a way to make sure you use that dollar in the best possible way to get you the maximum results. That’s our commitment.

And even if you are not looking for a partner for your content strategy, drop us a line anyway. We organize great parties and at the very least, you get to enjoy some free booze at those parties. 😉

Drop us an email using the form below. Or give us a call at 8233 1789

Whether you’re interested in working with us or for us, we’re always happy to chat.
Tell us some more about what you’re looking for and how we can help.

Successful

Three things you must DO to become successful

By | Business, Life, Ramblings | No Comments

Recently I came across many people telling me what they want to achieve. A colleague tells me he wants to be the next famous movie director and make movies that break all box office records. A childhood friend tells me he wants to expand his tuition business to become a world class franchise. And one of the sales exec in the company rejoices because he just scored an appointment with a top tech company to sell our video making services. He proudly proclaimed that he is going to charge this potential client 50k for making a corporate film.

I smiled and told him matter of factly. Don’t think about how much you want to charge the client. Think about how much value you can bring to the client. If you want to charge the client 50k, then you got to make sure we deliver a value that is at least worth 100k.

bring value

  1. Bring Value

You see too many of us think only about what we want. We want fast cars, beautiful houses, lots of passive income, and clients giving us top dollar. But we spend too little time thinking about what we can offer and bring value to the world. Because only when you can provide value to a lot of people consistently, then you have a real shot of being a success. So rule number one. Don’t think about what you want. Think about what value you can bring to the table.

Find-your-passion

2. Find your passion

A few days ago, a junior editor asked to speak to me. He was telling me that he wanted to take unpaid leave for a month to travel to Europe. I was really excited for him and told him immediately he should go do it because he is young and he really should see the world. Then I casually asked him what he sees himself doing in three years time and he immediately says that it’s probably not going to be in the media business.

So I asked him what was his passion? He mumbled a little and spoke about wanting to open an eatery, but I could sense there was no enthusiasm in what he was saying. Then I asked him “Do you know the meaning of passion?”. He nodded his head and wanted to give me a definition of the word passion. I smiled and stopped him. “No. We all know the definition. That’s not what I mean. What I mean is. Imagine if you were to wake up and for the next ten years do this one thing. Even if you were not paid. For the next ten years. What is it going to be? That. I would define as passion.”

He paused for a moment. Then his eyes lit up. I think I would love to dj even if I’m not paid. “Fantastic.” Then you should start a side hustle and get yourself there. I could tell that he was shocked that his boss was encouraging him to do a side hustle. I told him straight “I genuinely want the best for you and I want to help you to be successful in your passion. And the skills you are going to pick up in this company will lead you there.” This leads me again to the first point. Bring value to everyone around you. Even if you might not get anything back. Give. And you give. And then you give some more. Because the way the cosmic world works, or maybe some call it karma. Somehow good things will happen to you.

But I digress. The point I am trying to make. You need to find your passion and then go all out to make your passion become the work that you do every day. Because being successful is VERY tough. And only if you are doing something that you truly love, then you will be willing to work your fucking socks off. And only then, will you stand a chance of being truly successful. Passion and you work HARD.

DO it

3. Do.

Yes. It’s just a two letter word. But it has so much meaning in it. Too many people around me spend their time talking about what they want to do and never get around to do it. There’s a guy who told me he wanted to write a kickass screenplay, but it’s been three years and last week when I checked, that screenplay is still in his mind in the development stage.

Let me tell you a short story to illustrate this point. The year was 1998. I was a broadcast media student in a university. And at that time email was still very new and it was a time when we actually loved receiving email. Video was shot on SVHS cameras (big ass but low quality cameras) and editing could only be done in a actual tape format. I remembered vividly one day during a lecture when a professor was explaining a concept of sharing files with each other using FTP. My immediate thoughts were “Wouldn’t it be awesome if there was a way for all of us to showcase the videos we have made and share it with everyone?” I turned to best buddy who was seated beside me in the lecture. I told him my idea and he immediately laughed and said “Why would anyone want to watch videos?”. Well, I guess we all know what happened.

My point, other than the fact that I could have been the one who started youtube, is this – DO. If at that time I had a determination to find out how to actually start a platform to allow the sharing of videos, I could in theory be the founder of youtube. The fact that I didn’t do anything and was so easily persuaded by my buddy’s taunt. Add to the fact that I was pretty much a slacker during my uni days. I just talked about an idea. Debated about it. And ultimately the big difference is – I simple Didn’t DO.

I have gone to respect those people that do and keep failing much more than those who are smart, who talks a lot but never does anything. They spend so much time thinking about an idea or a concept or the most perfect way that they just end up missing out. Ideas are shit. Execution’s the game. I believe my idol Gary Vaynerchuk said that.

Don’t spend so much time talking or thinking. You need to start doing. Even if by doing, you end up failing most of the time. I guarantee you will learn more than someone who spends time talking and thinking and not even executing.