Why Interactive Video can either be a hero or a zero
Many companies have started jumping on the interactive video bandwagon. There are many statistics to show the benefits of interactive video. High on the list of benefits are more engagement, higher retention, longer viewing time and the ability to track and understand consumer behaviour. It’s all nicely summed up in this graphic. The question we […]
Why doing something for free for a client will benefit YOU
I know many freelancers or business owners have this thing against doing work for free for a potential client. Some common arguments that I hear include “Why should we allow ourselves to be taken advantage of?”, “We should be paid well for our professionalism and expertise”, and “even prostitutes get paid. We are worse than […]