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February 2017

interactive video rocks

Why Interactive Video can either be a hero or a zero

By | Business, Social Media marketing, Video Production | No Comments

Many companies have started jumping on the interactive video bandwagon. There are many statistics to show the  benefits of interactive video. High on the list of benefits are more engagement, higher retention, longer viewing time and the ability to track and understand consumer behaviour. It’s all nicely summed up in this graphic.

why interactive video

The question we have to ask is not whether interactive video is beneficial. But what type of interactive video? And is interactive video merely a gimmick or is it actually a game changer? How do we even distinguish the difference? And lastly, how do we ensure success by using the right type of interactive video, whether it is in the training and education space or the marketing space?

To go in depth into this, we must first understand the origins of interactive video and why it has become popular. Interactive video was actually born in the marketing space, where new, cool and shiny things are valued because they get people talking. But you see, as with all gimmicks, they’re cool because they’re new, and in the short term, can definitely drive user engagement because we all love new and shiny things. But over time, will the users continue to interact with the technology as the initial novelty wears off?

Interactive Video has many types

There are many different types of interactive video. For instance, one of the hottest interactive video in the market right now is the 360 video. Even youtube and facebook has embraced it and have updated their platforms for the 360 interactive video. However, whether the interactive video is a hero or a zero boils down to a few questions. Does the technology actually solve a real problem and does the technology creates an experience that is inherently better?

I think this really depends on how the interactive video is being used. Take for instance the 360 interactive video. I have seen some companies shoot an interview using the 360 interactive video. Although the user can look around and kind of feel like he or she is present in the room, I see little value in the 360 interactive video for a simple interview shoot. Why would the user want to know what else is inside the room? I mean it’s kind of a novelty if it’s the user is watching the 360 interactive video for the first time. But this type of novelty will surely wear off.

360 interactive video 2

360 interactive video 2

But what if you were to use the 360 interactive video in another way? What if we used the interactive 360 video of a room to ask the user the look around to look for clues. This could be part of a psychology course training program or a police officer induction program. Now the user has a reason to look around. Or what if it was something entertaining like this 360 interactive video trailer done for the movie promotion for the Conjuring 2. In the video, the user explores the room using sound cues, and gets freakingly scared by the different things happening in the room.

Interactive Video like ‘choose your own adventure’ style game

choose your own adventure video

choose your own adventure video

Another type of interactive video lets you choose your own story by answering questions posed to you. This type of interactive video allows the user to be much more involved in the story as he/she is no longer just a passive participant. When a user makes conscious decisions to progress the story, the engagement level will be much higher. This also applies to the retention level. Additionally, we can also capture the decision points as a form of data. This is extremely useful data for educators and marketers. So choice based interactive video provides a better, faster and easier user experience and it fulfils a need. This makes such types of interactive video, when used in the right way, an absolute hero.

Interactive Video for Training

The way employees respond to training content has evolved. I’ve met my fair share of educators and HR managers who think that training content does not need to be as interesting, fun or relevant as media or marketing content. They claim that they already have a captive content who will give them the attention because attending is compulsory.

But if employees or students are simply doing something because it’s compulsory, they may well go through the motion to complete the training but they are not necessarily learning or absorbing anything. This defeats the whole purpose of training in the first place.

interactive video

interactive video

On the flip side, if you provide students or employees with compelling and relevant interactive content, it enhances the experience. They look forward to more training instead of dreading it. They even begin to talk about and share their learning experience. In the long run, the dividends or ROI for creative interactive video content will definitely be high.

And creating interactive video content may not be that difficult or expensive that one might imagine. Talk to us today for a FREE consultation on how interactive video content will help you.

doing something for free

Why doing something for free for a client will benefit YOU

By | Business, Life, Ramblings | No Comments

I know many freelancers or business owners have this thing against doing work for free for a potential client. Some common arguments that I hear include “Why should we allow ourselves to be taken advantage of?”, “We should be paid well for our professionalism and expertise”, and “even prostitutes get paid. We are worse than prostitutes.”

Let me start by saying that clearly there is no right and wrong answer to this. Of course we should all be paid for our talent, skills, hardwork, etc. I think it’s quite clear the reasons WHY we should be paid. So I am not going to spend much time talking about that. Also, there will be people in this world that will try to make use of us and get a freebie from us. I have heard them all. “You can use this as your portfolio in future.” “This can lead to much bigger projects if the upper management likes this”. “We don’t have much budget this year but next year we will definitely pay you.”

There WILL always be people out to scam us. But let me tell you this. They will always be in the minority.

who benefits

So why will doing something for free for a client bring benefit to you?

The answer is simple. In the long run, because of a mentality of always constantly finding ways to give and to provide value, you will definitely reap the benefits. But most people are impatient and they want to close the deal and to earn money, even at heavily discounted prices up front. You see the difference between charging a low price and giving something away free is this. Charging a low price cheapens your product or service. But giving something away free gives you so much more leverage. When you keep giving, you can always guilt the people who receive into giving back. Not the next day. Or even the next month. But somehow, some time, I promise you. You will reap the benefits.

From my own experience, those big clients of mine had always started with something free I do for them. A prototype that they can show their bosses. Something simple to show that we deliver good quality service. Or even an urgent job and they are unable to get the finance to sign off. I’ve done them all and those jobs that I do for FREE, almost always result in bigger projects later on. Of course you got to deliver a good product or service cause nothing can ever substitute that. But if you are good at what you do and can provide a quality service or product, then I urge you. Go out there and try to find companies and offer to do something to them for FREE.

If you want more business, do it for free. Keep giving. Don’t expect anything in return. Don’t start having a bad attitude when the potential new client did not give you anymore jobs after your free service. Smile and look for another new potential client. Then give again.

smile for me baby

Of course I understand that we all have expenses and responsibilities in life. I am not suggesting that you quit everything and only start doing FREE things for people. You can take up a job and do FREE things for people on the side. What you have is TIME. And please don’t tell me that phrase that I hate the most. “I don’t have time.” EVERYBODY has time. It’s only a priority of time. If you prioritise watching TV, sleeping late, going to clubs to hook up with chicks, going for a holiday, etc. Then it’s YOUR CHOICE. Don’t complain that you don’t have time or that you are not killing it in life. And let me get this straight. If you are perfectly happy with your 9 to 5 job, and your family and work life balance, then it’s awesome. No one’s judging. But today, if you are not satisfied in your business or the money you are bringing in, then this is what you can do.

In your FREE time, offer to do something FREE for potential clients.

When you do this, three things will happen. 1. You train your mind to start thinking about giving and being more selfless. Giving is an extremely powerful mentality and action. 2. You will also be expanding your list of contacts and potential clients. Even if there is no further business from the company or client that you offer your FREE service to, your good work can easily get a good word of mouth and someone else could be alighted to your talent. 3. Lastly, and perhaps most importantly, when you give to someone unconditionally, it’s most likely from a human psychology that they will feel they owe you a favor. So naturally, they will consider giving something back to you.

And again, I stress that there will always be people who will try to take advantage of you. But trust me. Doing the right thing is always the right thing. Thing far. Think bigger. Go further.