Monthly Archives

January 2017

Why Video is vital

Video is no longer a want. It’s a MUST for any business.

By | Business, Video Production | No Comments

Video Content Strategy

There is something that you have to know if you are running a small business, doing marketing for your brand or in the lead position of a large company or MNC. Video is no longer an option but a vital component for any business big or small.

Take for instance if you want to communicate your company’s manifesto or mission statement to the rest of the company. You can do it using words or text, putting it on your website or sending an email to all your employees. But the difference between using a video to communicate this and using a memo is HUGE.

With video, you are able to communicate with visual and emotional cues that will never be fully represented with text or words. In addition, you get sound, graphics or even animation to support what you want to say. In the world of communication, all these extra factors can make or break your communication strategy.

Video Builds rapport

Video also allows you to build rapport with your viewers. I know not everyone is a natural in front of a camera. But the thing about video is this – You don’t have to look like a model and speak with movie star charisma. People actually respond better if you are authentic and natural. For people who think that they are naturally camera shy or don’t like to be in front of camera, I get it. But there are other things you can do as well. Use voice over animation or design a speaking cartoon, use cutaways of video to explain what you want to say. On top of that, I am pretty sure you communicate with other members of your team right? Surely you won’t say you can’t communicate with them cause you feel shy or you don’t feel good looking enough to communicate with them?

Video gets you traffic

Video is the language of the Internet. The Internet is shifting from text to video. Just take a look at this info graphic.

why video?

why video?

Video is one of the fastest rising stars in the world of the Internet. So if you want more traffic to your site, you really need to start figuring this video situation out.

Video Create Sales

I have found that video actually does most of our selling for us. We use show reels to showcase our capabilities. For marketing and branding, video is also the number one choice because it’s easier to engage and to evoke emotions in the viewer. The content that we have created that has gone viral are also hugely video base.

Go where the attention is

We spend most of our waking hours staring at a screen. A video that we create can potentially reach out to millions of people. A few clicks of a button can create an opportunity that is unprecedented. Never in the history of time did we have this kind of access. That is why every business and every company should consider themselves as a media company. Keep generating good content, especially video content and over time you will definitely reap the benefits. Patience and hard work, my friend.

Creating quality content

Of course it doesn’t mean that a video will naturally get you tons of traffic, make you incredible amounts of money, and promoting your brand into an overnight success.

Because of the sheer amount of video content that is uploaded every single day, chances of your video getting noticed is close to zero. That’s the reality. Every video created and uploaded has to have a distribution and marketing strategy. First of all, you got to know how to create good content suitable for the target audience that you want to reach.

Then you got to do it religiously.

Then you got to understand how to use the content to reach out to your potential audience. Then you got to understand how to build a following and a sizeable audience. And don’t think that you will only be successful if you accumulate six figure followings. It’s not the width but the depth. Even if you have only ten views on your video, but one of those ten views is the key decision maker, it can literally change your life. Don’t underestimate the power of one single view. And never ever disrespect that.

If you want to find a partner who can help with your content strategy and marketing strategy, please drop us a line and we are happy to chat. Even if you only have a dollar to use for your strategy, we will find a way to make sure you use that dollar in the best possible way to get you the maximum results. That’s our commitment.

And even if you are not looking for a partner for your content strategy, drop us a line anyway. We organize great parties and at the very least, you get to enjoy some free booze at those parties. 😉

Drop us a line! We don't bite.

Whether you’re interested in working with us or for us, we’re always happy to chat.
Tell us some more about what you’re looking for and how we can help.

Successful

Three things you must DO to become successful

By | Business, Life, Ramblings | No Comments

Recently I came across many people telling me what they want to achieve. A colleague tells me he wants to be the next famous movie director and make movies that break all box office records. A childhood friend tells me he wants to expand his tuition business to become a world class franchise. And one of the sales exec in the company rejoices because he just scored an appointment with a top tech company to sell our video making services. He proudly proclaimed that he is going to charge this potential client 50k for making a corporate film.

I smiled and told him matter of factly. Don’t think about how much you want to charge the client. Think about how much value you can bring to the client. If you want to charge the client 50k, then you got to make sure we deliver a value that is at least worth 100k.

bring value

  1. Bring Value

You see too many of us think only about what we want. We want fast cars, beautiful houses, lots of passive income, and clients giving us top dollar. But we spend too little time thinking about what we can offer and bring value to the world. Because only when you can provide value to a lot of people consistently, then you have a real shot of being a success. So rule number one. Don’t think about what you want. Think about what value you can bring to the table.

Find-your-passion

2. Find your passion

A few days ago, a junior editor asked to speak to me. He was telling me that he wanted to take unpaid leave for a month to travel to Europe. I was really excited for him and told him immediately he should go do it because he is young and he really should see the world. Then I casually asked him what he sees himself doing in three years time and he immediately says that it’s probably not going to be in the media business.

So I asked him what was his passion? He mumbled a little and spoke about wanting to open an eatery, but I could sense there was no enthusiasm in what he was saying. Then I asked him “Do you know the meaning of passion?”. He nodded his head and wanted to give me a definition of the word passion. I smiled and stopped him. “No. We all know the definition. That’s not what I mean. What I mean is. Imagine if you were to wake up and for the next ten years do this one thing. Even if you were not paid. For the next ten years. What is it going to be? That. I would define as passion.”

He paused for a moment. Then his eyes lit up. I think I would love to dj even if I’m not paid. “Fantastic.” Then you should start a side hustle and get yourself there. I could tell that he was shocked that his boss was encouraging him to do a side hustle. I told him straight “I genuinely want the best for you and I want to help you to be successful in your passion. And the skills you are going to pick up in this company will lead you there.” This leads me again to the first point. Bring value to everyone around you. Even if you might not get anything back. Give. And you give. And then you give some more. Because the way the cosmic world works, or maybe some call it karma. Somehow good things will happen to you.

But I digress. The point I am trying to make. You need to find your passion and then go all out to make your passion become the work that you do every day. Because being successful is VERY tough. And only if you are doing something that you truly love, then you will be willing to work your fucking socks off. And only then, will you stand a chance of being truly successful. Passion and you work HARD.

DO it

3. Do.

Yes. It’s just a two letter word. But it has so much meaning in it. Too many people around me spend their time talking about what they want to do and never get around to do it. There’s a guy who told me he wanted to write a kickass screenplay, but it’s been three years and last week when I checked, that screenplay is still in his mind in the development stage.

Let me tell you a short story to illustrate this point. The year was 1998. I was a broadcast media student in a university. And at that time email was still very new and it was a time when we actually loved receiving email. Video was shot on SVHS cameras (big ass but low quality cameras) and editing could only be done in a actual tape format. I remembered vividly one day during a lecture when a professor was explaining a concept of sharing files with each other using FTP. My immediate thoughts were “Wouldn’t it be awesome if there was a way for all of us to showcase the videos we have made and share it with everyone?” I turned to best buddy who was seated beside me in the lecture. I told him my idea and he immediately laughed and said “Why would anyone want to watch videos?”. Well, I guess we all know what happened.

My point, other than the fact that I could have been the one who started youtube, is this – DO. If at that time I had a determination to find out how to actually start a platform to allow the sharing of videos, I could in theory be the founder of youtube. The fact that I didn’t do anything and was so easily persuaded by my buddy’s taunt. Add to the fact that I was pretty much a slacker during my uni days. I just talked about an idea. Debated about it. And ultimately the big difference is – I simple Didn’t DO.

I have gone to respect those people that do and keep failing much more than those who are smart, who talks a lot but never does anything. They spend so much time thinking about an idea or a concept or the most perfect way that they just end up missing out. Ideas are shit. Execution’s the game. I believe my idol Gary Vaynerchuk said that.

Don’t spend so much time talking or thinking. You need to start doing. Even if by doing, you end up failing most of the time. I guarantee you will learn more than someone who spends time talking and thinking and not even executing.

 

 

 

creative corporate video

The First Rule about making a corporate video. Do not make a corporate video.

By | Business, Ideas, Video Production | No Comments

The First Rule about making a corporate video. Do not make a corporate video.

Let me explain. What I really mean is you should stop making corporate videos that bore the shit out of your viewers. Let me elaborate.

Have you had the ‘pleasure’ of sitting next to a person during lunch and this person just cannot stop talking about himself and all his fantastic achievements? To top if off, he name-drops every five sentences. No, make that three.

guy talking non stop

guy talking non stop and boring you to tears but you still have to smile cause it’s the polite thing to do.

How did you feel? Absolutely bored out of your wits or incredibly disgusted? That’s what I thought.

So if most of us can’t stand people who rambles on about himself, what makes us think that people would want to watch a corporate video, that continually tells you how great the company is and how long its history dates back to?

Not only are you boring your viewers, you are pretty much destroying your brand as well.

So what’s the alternative or the solution? The first thing that we need to think about when making any kind of video, especially a corporate video, is to provide value or to entertain. And if the video production company that you choose to work with is really good, they will do both.

Entertain with your corporate video

So what do I mean by entertain? Take a look at this video that was done to promote a school.

When creating a marketing video for a school, it is very tempting to go academic and tell your viewers how awesome the school facilities are, and how great the achievements of the teachers and the students are. But in this video, it took a completely different direction that aims to entertain first. When someone is entertained, you have that person’s attention. And that is the key to any form of branding or marketing that the corporate video should do.

Another great example is this one.

A fantastic ‘spoof’ of the cat videos that go viral online. When you make an audience laugh, you can be assured that you have their attention and then some. Always remember this. Before you attempt to sell, market or push your agenda, you must first get the attention of the viewer.

Provide Value with your corporate video

Many companies believe that the sole purpose of creating a corporate video is to let the viewers know more about the company and how great it is doing. But this is actually very dangerous. You can easily lose the attention of the viewer by doing that.

Put yourself in the shoes of the viewer. What will make you want to continue watching a corporate video? Surely not a video that bombards you with the company’s achievements and awards.

If your video is able to scratch the itch of the viewer or bring some value or benefit, then you have successfully captured his or her attention.

For instance, take a look at this video.

It is inspiring and motivates the viewer to do something. It moves the viewer. This will in turn elevate your brand, or make the viewer sit up and pay attention. And most importantly, they will always remember your brand because of that short little corporate video that they had seen.

If you are keen to explore how to use creative corporate videos to help your brand or help your sales and marketing efforts, please have a chat with us. Drop us a message below. Or simply just drop us a line to say hi. We are nice people and we organize great parties.

Drop us a line! We don't bite.

Whether you’re interested in working with us or for us, we’re always happy to chat.
Tell us some more about what you’re looking for and how we can help.